Senior Marketing Analyst

Sentry Insurance Group

Stevens Point, WI

JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Communication Skills, Customer Experience, Data Visualization, Database Marketing, Database Technology, Develop and Maintain Customers, Information Technology & Information Systems, Insurance, Intelligence Gathering, Laptop PC, Market Analysis, Market Research, Market Surveys, Marketing, Marketing Strategy, Matching Gift Programs, Outbound Marketing, Presentation/Verbal Skills, Relationship Management, Reporting Dashboards, Reporting Skills, Sales, Sales Management, Spreadsheets, Statistics, Work From Home, Writing Skills
LOCATION
Stevens Point, WI
POSTED
30+ days ago

This position can be filled as a Marketing Analyst or a Senior Marketing Analyst, based on the qualifications and experience of the selected candidate.

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

What You''ll Do

As a Marketing Analyst, you will:

• Collect, analyze, and maintain market research used in the development of marketing programs. Prepare reports that interpret market conditions and potentials. Collect, analyze, and maintain market research used in the development of marketing programs. Prepare reports that interpret market conditions and potentials.

• Collect marketing intelligence regarding marketing and brand performance . Collect marketing intelligence regarding marketing and brand performance .

• Create tools and reporting and which measures and communicates the effectiveness of Sentry's current customer experience. Create tools and reporting and which measures and communicates the effectiveness of Sentry's current customer experience.

• Administer customer survey development. Design survey drafts and build questionnaires within Qualtrics Explore survey platform. Administer customer survey development. Design survey drafts and build questionnaires within Qualtrics Explore survey platform.

• Create reports and data visualization dashboards as necessary, including system-generated reports and additional analysis in excel as needed. Create reports and data visualization dashboards as necessary, including system-generated reports and additional analysis in excel as needed.

• Design and facilitate qualitative customer panel and design reporting of results. Design and facilitate qualitative customer panel and design reporting of results.

• Participate in the development of a customer outreach program. Help define protocol for customer follow-up. Participate in the development of a customer outreach program. Help define protocol for customer follow-up.

What it Takes

• Bachelors Degree or equivalent work experience. Bachelors Degree or equivalent work experience.

• Minimum of 2 years related work experience. 5 or more years of related work experience preferred. Minimum of 2 years related work experience. 5 or more years of related work experience preferred.

• Marketing and database experience is required. Marketing and database experience is required.

• Ability to learn, understand, and apply a wide range of company products, services, and marketing strategies. Ability to learn, understand, and apply a wide range of company products, services, and marketing strategies.

• Excellent written and verbal communication skills. Excellent written and verbal communication skills.

• Strong analytical skills to include working knowledge of complex statistical analysis, spreadsheets, and database applications. Strong analytical skills to include working knowledge of complex statistical analysis, spreadsheets, and database applications.

• Qualtrics Explore and Qualtrics XM Discover experience strongly preferred. Qualtrics Explore and Qualtrics XM Discover experience strongly preferred.

• Experience in strategy and relationship management preferred. Experience in strategy and relationship management preferred.

• Working knowledge of CX experience best practices preferred. Working knowledge of CX experience best practices preferred.

What You''ll Receive

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive.

• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you'll work in office. Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you'll work in office.

• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.

• Meal Subsidy available for associates who report to an office. Meal Subsidy available for associates who report to an office.

• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.

• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program

• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off

• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.

• Well-being and Employee Assistance programs Well-being and Employee Assistance programs

• Sentry Foundation gift matching program to encourage charitable giving. Sentry Foundation gift matching program to encourage charitable giving.

About Sentry

We take great pride in making Forbes' list of America's Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we're one of the largest and financially strongest mutual insurance companies in the United States. We're rated A+ by A.M. Best, the industry''s leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Get ready to own your future at Sentry. Opportunities await!

Talent Acquisition Specialist

Thank you for your interest in Sentry!

Katelynne Rivera

Katelynne.Rivera@Sentry.com

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.

About the Company

S

Sentry Insurance Group

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INDUSTRY
Insurance
FOUNDED
1904
WEBSITE
https://www.sentry.com/