Senior Marketing Analytics Analyst (Remote)

About the Role

As a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.

What You'll Do

• Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs

• Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions

• Develop end-to-end project timelines for analysis deliveries

• Identify and collect primary and secondary data variables to holistically answer business questions

• Maintain a deep understanding of the structure and location of various data sources to be utilized

• Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions

• Identify and set up processes for data quality checks

• Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing

• Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions

• Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions

• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor's Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences

• 3+ years of analytics and insights experience, particularly customer

• Advanced SQL and/or SAS skills

• Modeling experience

• Strong communication and presentation skills

• Experience presenting complex data analyses

• Experience with data visualization tools (i.e. Tableau, Data Studio)

• Experience with Google Cloud Platform services and other big data technologies

Preferred

• Master's Degree or equivalent

• Retail knowledge