Senior Marketing Automation Specialist

Haley Marketing Group
  • Williamsville, NY
  • Quick Apply
6 days ago

Job Description

Do you love turning marketing automation into a real growth engine?

Do you love building outbound marketing systems that turn prospect data into real sales conversations—and fixing the ones that aren’t performing?

Do you want to lead automation strategy (and a growing team) for an award-winning marketing company, as part of a team of incredibly talented (and genuinely nice) people?

 

Yes? Then we should talk!

 

Haley Marketing is looking for a Senior Marketing Automation Specialist to join our team.

In this role, you’ll work across the entire outbound funnel, from ICP development and prospect data to campaign creation, automation, deliverability, response management and ongoing optimization. You will:

  • Own outbound marketing automation for 15+ clients
  • Help staffing and recruiting companies identify the right prospects
  • Build and segment target audiences
  • Develop campaign strategies and messaging
  • Configure automated outreach
  • Optimize campaigns to generate qualified conversations.

As a leader on our automation team, you’ll also have the opportunity to:

  • Manage automation service direction and decide how the team responds when a platform or deliverability landscape shifts.
  • Set the strategy and quality standards for how automation gets delivered across every account.
  • Train and develop other automation specialists.
  • Serve as the go-to expert on tools like Lemlist and Apollo.io.
  • Work directly with our leadership to help shape the future of our automation services—including RogIQ, our own AI marketing platform.

So, why Haley Marketing?

  • 30-year track record of success.
  • Mission-focused. We exist to make world-class marketing fast, easy, and affordable for clients.
  • Remote first culture. You can work (just about) anywhere!
  • Lots of challenge. And opportunities to learn.
  • We support companies in the staffing industry. Your work will make a real impact, helping thousands of people find great jobs.

So, why not Haley Marketing?

We’re extremely proud of our organization, but we’re not the right fit for everyone. You might not like working for us if:

  • You don’t like AI and automation. We believe in using technology to improve quality and get things done faster.
  • You’re not comfortable with change. We adapt and evolve all the time. “Find a better way” is one of our core values.
  • You don’t like to solve problems. We expect people to “figure it out” when faced with a challenge (they can and should get help from their teammates, of course!).
  • You are not a self-starter. As a remote company, we need people who achieve their goals…without someone looking over their shoulder.
  • You don’t like talking with clients. Building relationships is important to our success. We need people who genuinely care about ensuring their clients’ success.
  • You don’t want to lead. This role means training other automation specialists, setting the standard for how automation gets delivered, and being the person the team turns to when something’s on fire.

 

Interested?

Check out the details below…

 

 

 

Numbers & Facts

LocationWilliamsville, NY

Skills

  • Artificial Intelligence (AI)unmatched
  • Automationunmatched
  • Campaignsunmatched
  • ICPunmatched
  • Leadershipunmatched
  • Marketingunmatched
  • Marketing Automation Softwareunmatched
  • Outbound Marketingunmatched
  • Problem Solving Skillsunmatched
  • Quality Managementunmatched
  • Quality Metricsunmatched
  • Salesunmatched
  • Sales Prospectingunmatched
  • Strategic Planningunmatched

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