Lighthouse Technology Services is partnering with our client to fill their Senior Marketing Campaign Analyst position! This is a 12+ month contract and will be remote in United States.
This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.
What You'll Be Doing:
Drive marketing campaign delivery by translating business requirements into executable list pools across multiple channels
Manage campaign delivery operations using Amperity CDP, optimizing audience segmentation and targeting strategies
Write and optimize SQL queries to extract, transform, and deliver data for marketing communications
Partner with marketing relationship managers and channel managers to validate and internalize communication requirements
Support Customer 360 audience enablement initiatives by implementing data governance best practices
Document list requirements and campaign specifications in Confluence, ensuring cross-functional alignment
Collaborate with data quality control teams to validate requirements and ensure campaign accuracy
Facilitate data management working groups and provide guidance on governance, quality, and issue management
Measure compliance with enterprise data management policies and monitor data quality through KPIs and KRIs
Manage projects using Jira while following agile methodologies to ensure timely campaign delivery
What You'll Need to Have:
8+ years of professional experience in marketing analytics, campaign management, or data management roles
Proven experience with Amperity or comparable customer data platform (CDP) and campaign management tools
Advanced SQL proficiency with demonstrated ability to write optimized queries for large datasets
Strong understanding of marketing campaign operations and multi-channel communication strategies
Expertise in translating business requirements into technical solutions and data deliverables
Experience with Confluence for documentation and Jira for agile project management
Demonstrated ability to collaborate across cross-functional teams including marketing, data quality, and technology stakeholders
Bachelor's degree or equivalent combination of education and experience