Title: Senior Marketing Communications Specialist - III
Location: Plymouth Meeting PA-Hybrid role:- Required to be onsite 2-3 times/week Contract: 12 Months
Pay: $64.28/hr on w2
Job Description:
We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations. Key Responsibilities
Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics
Lead development and implementation of predictive modeling initiatives such as HCP Clienting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.
Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts
Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance
Translate analytical findings into clear, concise presentations for senior leaders.
Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on Clienting, spend allocation and field execution
Measure effectiveness of field force initiatives, sample strategy, and Clienting lists.
Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps
Quals--
Actual Job Title: Advanced Analytics Manager, Commercial Analytics & Insights.
We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP Clienting, segmentation, claims analytics, predictive analytics etc.)
Qualifications
Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic Clienting.
Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics
Experience working with large datasets and tools such as Python, R, or SQL.
Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
Ability to communicate complex findings clearly to non-technical audiences.
Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
Experience with IQVIA, Symphony or other healthcare datasets.
Note:
Hybrid role:- Required to be onsite 2-3 times/week
We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP Clienting, segmentation, claims analytics, predictive analytics etc.)
Numbers & Facts
Location
Plymouth Meeting, PA
Skills
A/B Testingunmatched
Analysis Skillsunmatched
Biotech and Pharmaceuticalunmatched
Business Analysisunmatched
Communication Skillsunmatched
Customer Relationship Management (CRM)unmatched
Data Setsunmatched
Detail Orientedunmatched
Economicsunmatched
Establish Prioritiesunmatched
Expense Allocationunmatched
Healthcareunmatched
Leadershipunmatched
Marketingunmatched
Marketing Communicationsunmatched
Marketing Strategyunmatched
Model Validationunmatched
Organizational Skillsunmatched
Partner Salesunmatched
Performance Analysisunmatched
Pharmaceutical Analysisunmatched
Pharmacyunmatched
Predictive Modelingunmatched
Problem Solving Skillsunmatched
Promotional Strategyunmatched
Python Programming/Scripting Languageunmatched
R Programming Languageunmatched
Return on Investment (ROI)unmatched
SQL (Structured Query Language)unmatched
Sales Operationsunmatched
Sales Strategyunmatched
Statisticsunmatched
Team Playerunmatched
Technical Deliveryunmatched
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