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Senior Marketing Director

Workway

San Diego, CA

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JOB DETAILS
SALARY
$48–$50 Per Hour
SKILLS
Banking Services, Budget Management, Communications Architecture, Credit Union, Customer Conversion, Demographics, Ecosystems, Financial Services, Health Plan, Leadership, Marketing, Marketing Campaign, Online Marketing, Product/Service Launch, Psychology, Search Engine Optimization (SEO), Team Player, Vendor/Supplier Evaluation, Wealth Management, Web Design, Website Conversion
LOCATION
San Diego, CA
POSTED
4 days ago
We are a professional staffing firm, working with organizations across the country to place exceptional candidates. Currently, we have a Senior Marketing Director opportunity with a reputable credit union known for its strong commitment to its employees, offering a collaborative, people-first culture where professional growth, teamwork, and work-life balance are genuinely valued. As a community-focused financial institution, employees have the opportunity to make a meaningful impact by helping members achieve their financial goals while building a rewarding long-term career.

The Senior Marketing Directorisresponsible for the specific duties listed below.

Your specific duties will include:
  • Oversee and evolve complex, multi-touch automated marketing campaigns utilizing HubSpot and Q2 Smart.
  • Serve as the primary visionary and lead for our organic search ecosystem, adapting to cutting-edge Search and Answer Engine Optimization (SEO/AEO) paradigms.
  • Spearhead the digital experience strategy for major 2H26 initiatives, including a high-priority new investment product launch tailored to the golden 55+ demographic.
  • Provide high-level creative direction and strategic vision to our in-house web designer to execute frictionless, conversion-optimized user journeys.
  • Manage the internal execution team and design the holistic pre-, live, and post-event communication architecture to optimize member acquisition and retention
Required qualifications for the position include :
  • 15+ years of progressive leadership experience in digital marketing, campaign management, and marketing innovation.
  • Expert-level familiarity with HubSpot and financial marketing platforms like Q2 Smart .
  • A proven track record of managing high-budget external agency partnerships, with a reputation for demanding and maintaining elite vendor performance.
Preferred qualifications for the position include :
  • Experience within financial services (fintech, banking), wealth management, or a credit union environment is highly preferred.
  • Deep understanding of consumer psychology, specifically regarding financial products and the 55+ demographic.
Pay Rate Range: $48.00 - $50.00 an hour

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, and experience, and location. Employees have access to healthcare benefits, including medical, dental, and vision as well as a 401(k) plan.

Let one of our recruiters assist you in finding and preparing for interviews with our clients. Whether you are interested in a direct hire, temp-to-hire, or temporary position, Workway can help you to put your best foot forward. Contact us today!

Workway, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances. For our complete EEO & Pay Transparency statement, please visit http://www.workway.com/EEO . To receive state and federal compliance posters, e-mail

hr@workway.com

or call 972.514.1515.

We collect personal information as part of the application and hiring process. For details about the categories of information collected, purposes of use, and your rights under law, please review our Candidate Privacy Act Disclosure Notice: Privacy Policy

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About the Company

W

Workway

Opening our doors in 2005, the founders of Workway were the first in the staffing industry to nationally specialize in the areas of Title, Escrow, Mortgage and Foreclosure. Since then, Workway has become the leading experts in this field delivering talent on a national basis. We are a staffing business that has grown and evolved with the industry through technological advances, economic shifts and the dynamics of a changing work force.

In 2011, Workway was purchased by the “Bowmer” family from the original founders continuing its operation as a family owned business. The “Bowmer” family have been prevalent within the employment services industry for the last 25 years with John Bowmer, Workway’s Chairman, having been CEO and Chairman of Adecco SA.

COMPANY SIZE
100 to 499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2005
WEBSITE
https://workway.com/

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