Position Overview
The SeniorMarketing Manager, Upstream will shape the future product strategy for the Tablo Hemodialysis System by defining market requirements, identifying unmet clinical and customer needs, and influencing the product roadmap. This role serves as the voice of the market-ensuring clinical realities, customer insights, and market dynamics inform product development decisions.
Partnering closely with Clinical Affairs, R&D, Engineering, Marketing partners, and our customers, this leader translates insights into clear requirements and strategic trade-offs that guide lifecycle planning, platform evolution, and innovation priorities.
Success in this role is measured by the quality of market insight, clarity of product requirements, and the impact those inputs have on differentiated, clinically relevant, and commercially viable solutions.
Essential Job Functions & Responsibilities
Market Insight & Strategy
• Lead lifecycle planning for existing product lines, identifying opportunities for enhancement, refresh, or derivative extensions. • Analyze market trends, competitive dynamics, customer feedback, and clinical insights to identify unmet needs and whitespace. • Develop actionable insights that guide portfolio prioritization and long-term strategy.
Product Requirements & Roadmap Influence
• Define and prioritize product requirements based on market and clinical inputs. • Translate customer and clinician needs into clear feature requirements and value drivers. • Partner with Product Management and R&D to assess trade-offs between clinical, technical, and commercial considerations.
Cross-Functional Product Leadership
• Serve as a key strategic partner to Upstream Product Management, Clinical Affairs, Engineering, and R&D. • Ensure product decisions are grounded in real-world workflows, stakeholder needs, and market realities. • Support early-stage concept development, business cases, and investment decisions.
Lifecycle & Performance Feedback
• Support post-launch evaluation to inform future roadmap decisions. • Ensure learnings from commercialization and customer use are incorporated into ongoing product planning.
Required Qualifications
• Bachelor's degree • 6-8 years of experience in medical device marketing or product management, preferably capital equipment or healthcare technology • Proven experience supporting upstream product planning and influencing product roadmaps • Strong analytical and problem-solving skills with the ability to translate insight into strategy • Excellent collaboration and communication skills across technical, clinical, and commercial teams • Entrepreneurial mindset with comfort operating in ambiguity • Proficiency with Microsoft Office and CRM/marketing automation platforms (e.g., Salesforce, Marketo, Eloqua) • Willingness to travel up to 25-35%