OverviewQualDerm Partners is a leading dermatology services organization supporting a network of top-tier providers across the U.S. We are committed to delivering exceptional patient care through clinical excellence, operational support, and marketing innovation. As we continue to grow, we're looking for a Local Marketing Manager to help bridge the gap between our central marketing team and our clinic-level operations.Position SummaryThe Sr. Marketing Manager will play a critical role in supporting field marketing operations across QualDerm's network of dermatology clinics. This role is responsible for strategic frameworks and processes for localized marketing plans, managing clinic requests, supporting events, handling reputation management, and ensuring brand consistency across channels. The ideal candidate is a marketing generalist with strong project management skills, a service-oriented mindset, and the ability to juggle multiple tasks in a fast-paced, healthcare-focused environment.ResponsibilitiesLocal Marketing Strategy & ExecutionLead the creation of regional playbooks and templates that empower scalable, localized marketing while protecting brand consistencyPartner with finance and operations to develop a repeatable, data-driven budgeting framework (e.g., % of EBITDA, patient volume targets) for local marketing allocationsDesign and maintain a clinic tiering model based on performance potential, competitive landscape, and growth opportunity to guide marketing investment decisionsDevelop and implement localized marketing plans in partnership with clinic leadership to drive patient volume and brand awarenessCoordinate print, digital, and in-office collateral aligned with brand standardsMeasure impact, report on ROAS, and optimize returns resulting from these campaignsClinic & Provider SupportAct as a trusted strategic advisor to clinic managers and providers—educating them on marketing ROI, patient acquisition levers, and sustainable outreach tacticsBuild and maintain relationships across regional teams to ensure field feedback loops are integrated into marketing strategyDevelop strategy for intake, triage, and prioritization of clinic marketing requests; ensure timely execution with appropriate stakeholdersMeasure and report on ROI of marketingConduct regular marketing reviews with clinic leaders to assess performance and adjust plans based on evolving market and clinic needsReputation & Listings ManagementCreate strategy for comprehensive reputation enhancement across review platforms and doctor directories (e.g., Google, Healthgrades, ZocDoc) leveraging BirdeyePartner with clinics to respond to reviews when appropriate and escalate issues as neededOversee search listings via Yext, ensuring accuracy and optimizationEvent ManagementPlan and execute local events annually, including open houses, community events, and clinic-hosted initiativesManage logistics, promotion, materials, and post-event reportingMeasure impact and optimize returns resulting from eventsSocial Media ManagementPartner with local clinic social ambassadors in HootSuite to post localized social media content for clinicsCollaborate with corporate communications on social media calendars, brand voice, and performance reportingPrint Store & Collateral ManagementLead administration of QualDerm's print store, ensuring clinics have access to updated and approved marketing materialsCoordinate new asset development and printing needs with vendorsQualificationsBachelor's degree in Marketing, Communications, Business, or related field5 - 8 years of experience in a marketing, field marketing, or operations-support role—healthcare experience preferredStrong project and time management skills; ability to handle high-volume workload with shifting prioritiesExcellent communication and interpersonal skills; comfortable working cross-functionallyProficient in Microsoft Office, project management tools, and social media platformsExperience with Google My Business, Birdeye, Yext, and similar platforms a plusWillingness to travel occasionally for clinic support or event executionBenefitsCompetitive Pay - Attractive compensation to reward your hard workComprehensive Health Coverage - Includes Medical, Dental, and Vision plans to keep you coveredGenerous 401(k) Plan - Company matches 100% of the first 3%, plus 50% of the next 2%, with immediate vestingPaid Time Off (PTO) - Accrue PTO from day one, plus enjoy 6 paid holidays and 2 floating holidays each yearCompany-Paid Life Insurance - Peace of mind with basic life coverage, with the option for additional plansDisability Protection - Short-term and long-term disability coverage to protect you in unexpected circumstancesAdditional Wellness Plans - Accident, critical illness, and identity theft protection plans for extra securityEmployee Assistance Program (EAP) - Access confidential support for personal or work-related challengesExclusive Employee Discounts - Save on products and services with special discounts just for youReferral Bonus Program - Earn bonuses by referring qualified candidates to join the teamQualDerm Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Applicants must be currently authorized to work in the United States in a full-time basis.#J-18808-Ljbffr