Our client is a leading B2B SaaS platform built for roofing and contracting businesses. They're looking for a Senior Marketing Manager to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You'll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes.This is a role for someone who doesn't just maintain the status quo - they bring fresh strategy, innovation, and elevated impact that pushes the business beyond what it's already doing today. The ideal candidate can hit the ground running quickly, truly elevate current efforts, and demonstrate advanced strategic thinking, clearly articulate their impact, and provide concrete examples of how they've driven true ROI.This role is hybrid or onsite if preferred, 3-5 days a week.Core ResponsibilitiesLead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, and moreDevelop demand generation, PR, and branding strategies that boost awareness and positive brand sentimentIdentify opportunities to optimize the full-funnel marketing engine across the entire customer lifecycle - from awareness and conversion to retention and loyaltyCollaborate with product management to define positioning, messaging, and launch plansAnalyze performance data to make fast, informed decisions and continuously improve ROIDeliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomesBuild strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motionsCoach, mentor, and raise the bar for junior team members and colleaguesWhat We're Looking For7+ years of B2B SaaS marketing experienceDeep understanding of demand generation, GTM strategy, and sales alignmentProven track record of contributing to pipeline and revenue growthAbility to elevate existing programs and bring genuine innovation - not just incremental improvementTakes full ownership of outcomes and holds themselves and others accountableLeadership presence with the ability to motivate and inspire teamsSets high standards for performance and executionContinuously seeks ways to improve results, efficiency, and impactSelf-motivated and comfortable operating with ambiguityStrong project management and prioritization skillsPrior experience managing budgets, vendors, or small teamsBonus Points ForBackground marketing to SMBs or owner-operated businessesExperience in construction tech, FSM, home services, or trades SaaSFamiliarity with PE-backed SaaS environments#J-18808-Ljbffr