Senior Marketing Manager (Contractor) Industry Products & Platforms

Senior Marketing Manager (Contractor) – Industry Products & Platforms

Here at Client, we're transforming the digital real estate experience with Client+—our flagship collaborative platform designed for real estate professionals and consumers. We need a skilled, execution-focused marketing contractor to step in and drive our go-to-market momentum across key MLS regions.

As our Contract Senior Marketing Manager, Realtor.com+, you will lead marketing execution to drive awareness, agent adoption, and ongoing usage of Realtor.com+. This interim role bridges strategy and execution—working closely with Industry Products & Platforms, B2B Marketing, Product, and Industry Relations to deliver compelling, high-impact campaigns tailored to agents, brokers, and MLS leadership.

In this role, you will ensure seamless project continuity during a pivotal growth phase—scaling platform adoption, deepening client and MLS partnerships, and solidifying Realtor.com+ as the standard for collaborative home search.

What You'll Do (Contract Scope)

• Drive Product Adoption & Regional Rollouts – Execute multi-channel marketing campaigns that accelerate agent onboarding and active platform usage across participating MLS markets.
• Build Multi-Channel Campaign Assets – Develop and oversee campaign production across digital, email, in-product notifications, partner channels, and agent enablement toolkits.
• Maintain Cross-Functional Momentum – Work seamlessly with Product, B2B Marketing, Industry Relations, and Client Success teams to align messaging, campaign schedules, and adoption metrics.
• Align with Live Industry Events – Partner with the Events team to weave Realtor.com+ messaging into upcoming trade shows, MLS presentations, panel discussions, and regional activations.
• Track & Optimize Campaign KPIs – Monitor campaign engagement, agent activation rates, and usage data to continuously refine messaging and channel mix.
• Uphold Brand & Messaging Standards – Ensure all partner-facing and agent-facing collateral adheres to Realtor.com+ brand architecture and positioning guidelines.

What You'll Bring

• 7+ years of B2B or B2B2C product marketing experience, preferably within SaaS, digital platforms, or real estate tech.
• Proven ability to hit the ground running in a contract capacity to lead product adoption initiatives and regional rollout campaigns with minimal ramp-up time.
• Strong project management skills with experience executing multi-asset marketing campaigns on tight deadlines.
• Track record of crafting compelling messaging that drives professional software or platform adoption.
• Excellent writing, editing, and storytelling skills tailored to real estate professionals and industry partners.
• Comfort analyzing marketing performance metrics and campaign activation data.
• Bachelor's degree or equivalent practical experience.

Bonus Points If:

• You have direct experience in the real estate industry (MLSs, brokerages, associations, or PropTech), with a deep understanding of agent workflows and MLS ecosystem dynamics.
• You've stepped into interim/contract marketing roles to drive active, high-visibility product rollouts across the finish line.
• You bring hands-on experience developing joint marketing/enablement toolkits for industry partners or MLS associations.