Senior Marketing Manager, Digital Strategy

Smith+Nephew

Memphis, TN

JOB DETAILS
SKILLS
Brand Strategy, Business Administration, CRM Integration, Campaigns, Communication Skills, Community and Social Services, Consumer Branding, Customer Acquisition, Customer Relationship Management (CRM), Equal Employment Opportunity (EEO), Financial Modeling, Fitness, Healthcare, International Business, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Media Campaigns, Medical Equipment, Mentoring, Online Marketing, Orthopedics, Performance Analysis, Performance Metrics, Product Planning, Return on Investment (ROI), Social Media
LOCATION
Memphis, TN
POSTED
1 day ago

Life. Unlimited. At Smith+Naphew we design and manufacture technology that takes the limits off living. Are you ready to shape how digital drives growth in a global orthopedic business? As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization.ResponsibilitiesLeading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagementPlanning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platformsDesigning and optimizing end-to-end customer journeys and digital product roadmaps aligned to business prioritiesOwning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentationBuilding commercial models and financial cases to support investment in digital solutions and innovationQualifications5 or more years of experience in digital marketing or digital strategy rolesAt least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred3+ years social media management requiredProven expertise in omnichannel campaign planning, audience journey design, and digital channel leadershipHands‑on experience with marketing automation, CRM integration, analytics, and data‑driven decision makingStrong communication skills and the ability to partner effectively across global and regional teamsBachelor's degree required, with an MBA or advanced degree preferredBenefits401k Matching Program401k Plus ProgramDiscounted Stock Purchase PlanTuition ReimbursementFlexible Personal Vacation Time OffPaid HolidaysFlex HolidaysPaid Community Service DayMedical, Dental, Vision coverageHealth Savings Account employer contribution of $500 plus annuallyEmployee Assistance ProgramParental LeaveFertility and Adoption Assistance ProgramHybrid Work Model for most professional rolesHands On, Team Customized, Mentorship trainingDiscounts on fitness clubs, travel and moreEqual Employment OpportunitySmith+Naphew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.#J-18808-Ljbffr

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Smith+Nephew