Senior Marketing Manager

Senior Marketing Manager, Customer/Lifecycle Marketing

The Senior Marketing Manager, Customer/Lifecycle Marketing will be responsible for customer and lifecycle marketing, driving engagement and retention strategies to enhance the customer journey. This position requires a strong background in marketing, excellent analytical skills, and a passion for creating impactful customer experiences.

Essential Duties and Responsibilities:

• Develop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.
• Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.
• Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.

Marginal Functions:

• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

Knowledge, Skills, and Abilities:

• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing automation tools and CRM systems.

Education & Experience:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing, with a focus on customer and lifecycle marketing.