Senior Marketing Manager - Hilton Sedona Resort at Bell Rock

Hilton Sedona Resort at Bell Rock is located less than a mile from Bell Rock, one of the most iconic red rock formations and renowned vortex sites in Northern Arizona. We are seeking a Senior Marketing Manager to join our exceptional team. This is an exciting opportunity to help showcase a newly remodeled and renovated resort in one of the most breathtaking destinations in the world. Step into the next chapter of your career and shine with Hilton as you help bring this extraordinary destination to life.

What will I be doing?

Responsible forplanning and executing all marketing strategies Hilton Sedona Resort at Bell Rock. Responsibilities include championingthe brandpositioning,annual strategic planning,and overseeingthesocialmediastrategyandperformance planning.Success measures include increasing topline revenue and achieving channel/market share objectives.

As aSenior Marketing Manager,this positionrequiresregular interaction withthehotel'sGeneral Manager,Director of Sales, Director of Revenue Management, and Director of Finance.

KEY RESPONSIBILITIES:

• Branding & Positioning:Establishesthe hotelpositioningandcontent / messaging strategybased on thehotel'sbusinessand customermixas well as brand pillars.

• On-Property Experiences:Works alongside operations toideate and market curatedon-property experiences and activations.

• B2B Sales & Catering Marketing Support:Collaborates with sales leadersto provide marketing support to all sales-impacted market segments.

• Market Research:Conducts market-level research, such as SWOT analysis, competitive set studies, andpaid marketing surveysto test current and/ornew service levels andmarketingconcepts.

• Content/AssetDevelopment &Strategy:Manages the strategic direction, execution and regular auditsof marketing-specific assets, collateral,and digital content,including:website, 3rdpartysites,social media, digital &traditionaladvertising,photo/video shoots.

• DigitalMarketing& Media:Createand executealldigital mediastrategies,including email campaigns, inalignmentwith marketing calendarplanning.

• Public Relations and Social Media Management:Supports inthe development and execution of PR & social media strategies including influencer and media relations.
• Agency Management: Responsiblefor the agency vetting process,relationship/management, and ensuring agency alignment to the wider strategic plan and goals.

• Campaign Strategy &Optimization:Utilizereporting anddatawhenmakingstrategic decisions focused onoptimizingperformance.
• Partnerships:Management and execution oflocalpartnershipsforactivation/sponsorship opportunitiesthat alignwiththe hotel's positioning.
• Marketing Performance Storytelling:Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews.In coordination with Revenue Management,presents outon marketing activity and performance results.

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates whereappropriate inrelated trade/business related functions, events,conferencesand workshops.
• Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).
• 
  SKILLSET:

  Ideal Soft Skills:
  

  • Presentation / Communication skills
  • Relationship building& thoughtful networking
  • Leadership abilities
  • Proactive strong points of view
  • Demonstrate ownership / sense of urgency to deliver results
  
  Core Hard Skills:
  
  • Extensive knowledge of marketing communication mediums includingtraditional, digital, and social channels
  • Proficiencyin dataanalysis andtranslating insights into compelling narratives
  • Abilityto navigate a matrix organization
  • Project management
  • Media buying experience, both traditional and digital
  • Copywriting
  • Software/Program Skills/Knowledge:
  • Microsoft Office (Word, Power Point, Excel & Outlook)
  • SocialMedia Websites (Facebook, Instagram,etc)
  • CMSPlatforms
  • Digital Analytics
  
  #LI-JW1

  T he Benefits

  We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits.
  

  • Medical Insurance Coverage Options - for you and your family. Able to enroll after 90 days of employment
  • Vision, dental, life and disability insurance
  • Mental Health Resources
  • Best-in-Class Paid Time Off (PTO) - you can accrue up to 144 hours of PTO in your first year of employment.
  • Go Hilton travel discount program: 100 nights of discounted travel per calendar year
  • Participating in the 401(k) Plan and company match is the perfect way to save for the future. We match 100% of every dollar eligible TMs contribute up to 3% of pay, plus 50% of every dollar contributed on the next 2% of pay.
  • Career growth and development
  • • Team Member Resource Groups
  • Recognition and rewards programs
  • Access to your pay when you need it through DailyPay
  • Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
  • Inclusive family-building and fertility benefits
  • Expanded bereavement leave.
  • Adoption Assistance program
  • Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
  • Complimentary meals in the cafeteria while on shift
  • Complimentary parking