Senior Marketing Manager

Douglass & Runger, PLLC helps families and businesses in the greater Memphis area through divorce, custody, estate planning, probate, and business law. We need a Senior Marketing Manager who will turn that client-first reputation into a steady pipeline of the right consultations—without sounding like a typical law-firm ad. You will own how people in Shelby County and West Tennessee find us, trust us, and choose us.

Performance Objectives

• Increase qualified consultation requests from family-law, estate-planning, and business-law prospects by 40% within 12 months through a coordinated mix of local SEO, content, and referral campaigns.
• Build and run a monthly content engine (attorney-led articles, videos, and community pieces) that ranks for core Memphis-area search terms and is cited by referring professionals.
• Launch and manage attorney-and-community referral programs that generate at least 25% of new matters from other lawyers, advisors, and local organizations within the first year.
• Own the firm website and Google Business Profile so they convert visitors into booked consults, with clear tracking of source, practice area, and close rate.
• Plan and execute 4–6 high-trust events or partnerships per year (CLE-style talks, community workshops, women’s and business networks) that produce measurable follow-up meetings.
• Report monthly to the partners on pipeline, cost per consult, and which messages actually move clients—then double down on what works.

Environment & Resources

You report to the managing partners in our Bartlett office. You will work closely with attorneys who already write and speak in a practical, empathetic voice. Budget is modest and must be justified by results; you will select and manage vendors (web, SEO, design, events) rather than inherit a large in-house team. Tools will include the firm’s existing site, CRM/intake process, Google Analytics, and whatever lean stack you prove we need.

Essential Qualifications

• Proven record of growing consults or qualified leads for a professional-services firm (law, wealth, healthcare, or similar), with numbers you can show.
• Hands-on experience owning local SEO, content, and conversion for a multi-practice website—not just brand campaigns.
• Ability to extract stories from busy attorneys and turn them into client-facing content that feels like Douglass & Runger, not generic legal marketing.
• Comfort running referral and community programs in a relationship-driven market like Memphis.
• Discipline to track source-to-matter and to kill tactics that do not produce consultations.

Role Selling Points

• Direct impact: your work is how families in crisis and business owners find counsel they can trust.
• Access to partners who want marketing that matches their service—not volume for volume’s sake.
• A defined geographic market (Memphis metro) where reputation and referrals still win.
• Room to build the function from a small, early-stage firm rather than inherit a bloated agency stack.

If you can grow a professional-services pipeline with integrity and proof, we want to talk. Send a short note plus 2–3 examples of campaigns that produced consultations—not just impressions—to join us in Bartlett.