Senior Marketing Manager

About Our Client Our client is a leader in custom corporate learning solutions, serving over half the Fortune 500 since 1981. Clients from various industries seek us for behavior change and measurable results, not simply training completion. Combining design agency creativity, academic rigor, and technical expertise, we have operated under the same ownership for nearly 25 years. The firm ranks among the top custom content and eLearning companies in the U.S., earning over 500 client and industry awards.
Position Summary The Senior Marketing Manager owns the growth side of our marketing function. The corporate learning industry is in a period of transformation, and this role is central to how we will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing-influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As we continue to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue-oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.
Key Responsibilities Demand Generation and Campaigns

• Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
• Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
• Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
• Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels

Pipeline Development and Lead Generation

• Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
• Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
• Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled

Digital Channels and Agency Management

• Own paid media strategy and execution across search, social, and display
• Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
• Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
• Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations

Marketing Operations and Analytics

• Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
• Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
• Maintain clean data, attribution models, and lead flow processes across the funnel

Qualifications

• Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
• Proven experience managing digital agencies and vendors for performance accountability
• Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
• Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
• Strong creative instincts and the analytical ability to translate performance data into clear recommendations
• Experience working directly with a sales team and developing programs that support revenue

Preferred

• Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
• Familiarity with account-based marketing methodology and tools
• Experience building or running an outbound function
• Exposure to the corporate learning, HR technology, or talent development space
• Interest in or experience with product marketing or channel and partner marketing