Lighthouse Technology Services is partnering with our client to fill their Senior Marketing Specialist position! This is a 4 month contract with potential to extend and will be hybrid in Charlotte, North Carolina with 1-2 days on-site per week.
This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.
What You'll Be Doing:
Drive the adoption and engagement of operator-facing and customer-facing digital products through strategic marketing initiatives in the Business & Industry sector
Support the ideation and development of marketing strategies that increase product conversion and customer engagement across hospitality technology platforms
Execute comprehensive launch activities and ongoing marketing communications, campaigns, and promotions to both operators and end customers
Coordinate cross-functional initiatives across Product, UX Design, Data, PMO, and Digital Strategy teams to ensure seamless campaign execution
Collaborate with Creative Services and Content Marketing teams to develop compelling creative assets optimized for multiple marketing channels
Manage end-to-end project lifecycles for marketing campaigns, ensuring deliverables meet timelines and strategic objectives
Build and maintain strong relationships with sector partners and technology vendors to support integrated marketing efforts
Lead multi-channel marketing efforts across traditional and digital platforms to maximize reach and impact
What You'll Need to Have:
3+ years of marketing experience with focus on campaign development and execution, preferably in technology or food service industries
Proven expertise in developing and implementing multi-channel marketing plans across traditional and digital platforms
Strong project management capabilities with demonstrated ability to coordinate multiple initiatives simultaneously and meet deadlines
Excellent written and verbal communication skills with ability to influence stakeholders across various organizational levels
Proficiency in Microsoft PowerPoint, Word, and Excel for campaign planning, reporting, and stakeholder presentations
Data-driven approach to marketing with creative mindset and ability to translate insights into actionable strategies
Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus
Willingness to travel domestically for technology launches (less than 10% travel required)