Senior Marketing Specialist

SmartEquip, a B2B SaaS technology for construction equipment owner business productivity and parts procurement, is seeking a Senior Marketing Specialist, reporting to the Marketing Manager, to support the development and implementation of tactical plans that drive lead generation and revenue growth. In this role, youll collaborate closely with Sales, Product, Customer Success, and Partnerships teams to ensure seamless alignment and execution across the funnel.

What Youll Do

Under the direction of the Marketing Manager, the Senior Marketing Specialist will:

• Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
• Support execution of global marketing and revenue team plans.
• Research and synthesize market intelligence, industry trends, and competitive insights.
• Track and analyze developments impacting prospective and existing clients.
• Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
• Assist with directory submissions, case studies, testimonials, messaging, and media lists.
• Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
• Coordinate events, conferences, sponsorships, and follow-up reporting.
• Collaborate with Finance team; create POs, send and track invoices.

RB Global (NYSE: RBA)

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

The companys marketplace brands include Ritchie Bros., the worlds largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Globals portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our companys 401k plan and RB Global will match 100% for the first 4% contributed. Employees will also receive 15 days of PTO each year.

What Youll Need

• Bachelors degree or significant experience in a marketing role, including expertise in marketing email and automation platforms (like ActiveCampaign) and CRM systems (like Salesforce).
• Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.
• Comfort with analyzing data to track performance, report results and use insights to inform and refine campaigns is crucial.
• Strategic and creative mindset to help develop innovative, creative strategies and implement them across various channels.
• Strong communication and collaboration skills are needed to work effectively with sales and other teams.
• Passion to find new and better ways of doing things. Generate original and imaginative ideas or solutions for business growth.