Senior Marketing Specialist

The Senior Marketing Specialist serves as the primary marketing partner for assigned Vistal operating companies, supporting business goals through content development, campaign execution, digital marketing, and project coordination.

This role requires a strong writer, creative thinker, and organized marketer who can understand business priorities, recommend marketing approaches, and bring ideas from concept to execution.

The ideal candidate enjoys variety, collaborates well with others, and can translate complex information into clear, engaging content across multiple channels.

Key Responsibilities:

Portfolio Marketing & Business Partnership:

• Serve as the primary marketing contact for assigned operating companies, developing an understanding of their services, audiences, goals, and priorities.

• Partner with company leaders and subject-matter experts to identify marketing opportunities and recommend strategies, campaigns, and content.

• Manage marketing priorities, calendars, and projects while balancing company needs with enterprise marketing goals.

• Build strong relationships across the organization and serve as a proactive marketing advisor, not simply a task executor.

Content & Campaign Development:

• Create and edit content for websites, emails, blogs, landing pages, social media, brochures, presentations, and other marketing materials.

• Develop messaging and coordinate the creation of supporting assets with marketing team members and creative specialists.

• Translate technical or complex information into clear, audience-focused content that supports business objectives.

• Draft press releases, scripts, talking points, presentations, social media content, and other internal or external communications in partnership with business leaders.

• Provide messaging recommendations and coordinate communications supporting company announcements, community engagement, events, and public relations needs.

• Support campaign planning, execution, quality assurance, and reporting across multiple channels.

Digital Marketing Support:

• Create and maintain digital marketing content, including website updates, landing pages, emails, and social media content.

• Assist with building forms, email campaigns, audience lists, and automation workflows in Salesforce Account Engagement.

• Support digital marketing strategies including lead generation, audience segmentation, SEO, and content optimization.

• Monitor digital performance and use insights to recommend improvements.

Project Coordination & Collaboration:

• Manage marketing projects from planning through completion, including timelines, deliverables, approvals, and communication.

• Coordinate with graphic designers, multimedia specialists, proposal team members, and other marketing partners to deliver high-quality work.

• Use project management tools such as Monday.com to organize work, track progress, and maintain visibility.

• Contribute ideas to improve marketing processes, tools, templates, and team capabilities.

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, or a related field, or equivalent professional experience.

• Minimum 5 years of experience in marketing, communications, content development, or a related role.

• Strong writing, editing, and storytelling skills with excellent attention to detail.

• Experience creating content across multiple channels, including web, email, social media, and marketing materials.

• Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.

• Strong communication skills and ability to build relationships with internal teams and business leaders.

• Experience with or ability to learn tools such as Salesforce Account Engagement, WordPress, Canva, Adobe Creative Cloud, Microsoft Office, and project management platforms.

Preferred Qualifications:

• Experience supporting professional services, engineering, technology, or business-to-business organizations.

• Knowledge of digital marketing practices, including email marketing, SEO, analytics, and marketing automation.

• Experience developing campaigns, content strategies, or marketing plans.

• Experience collaborating with creative teams, including designers, photographers, and videographers.

The culture at Vistal is built on our shared core values – Professional, Accountable, Collaborative, and Tenacious. This is our PACT.

• Professional means the sum of integrity, honesty, and truth (candor). There is no amount of money nor personal gain that is ever worth betraying trust. 
• Accountable means we always have both feet in – we see what needs to be done and do it without needing to be asked.
• Collaborative means we are stronger together. We don’t focus on Me before We.
• Tenacious means we persevere and have a thirst for achieving excellence. We don’t believe in mediocrity.

These values differentiate how we successfully do what we do. We hire, separate, review, reward, and recognize our teammates based on these characteristics, so it’s important that you share these values to be part of our team.