Senior Media Buyer

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Senior Media Buyer

MEDIA - PLANNING/BUYING

• Job ID: 20011
• Direct Hire
• NJ

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The Role

We're hiring a Senior Google Ads Media Buyer / Senior SEM Manager to lead large-scale customer acquisition campaigns focused on profitable lead generation.

This role is built for a highly analytical, performance-driven Google Ads expert who understands how to scale high-CAC campaigns while maintaining lead quality and acquisition efficiency.

You'll own day-to-day campaign strategy, execution, optimization, testing, and performance analysis across major Google Ads channels including Search, Performance Max, YouTube, Display, and Remarketing.

This is a hands-on role where success is measured by scalable growth, efficient CACs, attribution accuracy, and measurable revenue impact.

What You'll Do

• Build, launch, and optimize Google Ads campaigns at scale
• Manage campaigns across Search, PMax, YouTube, Display, and Remarketing
• Expand keyword coverage and optimize search terms
• Improve Quality Score, conversion rates, and overall funnel efficiency
• Optimize toward CPL, CAC, ROAS, and lead quality goals
• Scale budgets efficiently while maintaining profitability
• Test bidding strategies, audiences, landing pages, and creatives
• Partner with attribution and CRM teams to improve tracking accuracy
• Utilize offline conversion imports, call tracking, and CRM feedback loops
• Analyze campaign performance to uncover scaling opportunities

The Profile

We're looking for a highly technical, performance-oriented SEM operator with deep experience in direct-response lead generation.

Required Experience

• 5+ years managing Google Ads campaigns
• Experience managing six-figure monthly media budgets
• Strong background in lead generation performance marketing
• Deep understanding of:
• Google Ads Editor
• GA4
• Google Tag Manager
• call tracking systems
• offline conversion imports
• bidding strategy optimization

Ideal Candidate Traits

• Data-driven and analytical
• Comfortable operating in fast-scaling environments
• Obsessed with lead quality and acquisition efficiency
• Strong testing and optimization mindset
• Hands-on operator, not just strategist
• Understands complex attribution and sales funnels

Strong Plus Experience

• Insurance
• Legal
• Solar
• Automotive
• Medicare
• Financial lead generation
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