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Skills
Beveragesunmatched
Budgetingunmatched
Campaignsunmatched
Certified Public Accountant (CPA)unmatched
Consumer Brandingunmatched
Expense Reportsunmatched
Fast Foodunmatched
Global Brandingunmatched
Mathematicsunmatched
Media Buying and Planningunmatched
Quality Assurance Methodologyunmatched
Spreadsheetsunmatched
Stress Testingunmatched
Testingunmatched
eCommerceunmatched
Description
About Kitsch
Kitsch is a certified female and minority-owned global beauty brand. Our products are in 32,000+ retailers across 92 countries. We make essentials that make you feel exceptional.
The Role
We're looking for a Senior Media Buyer to own a Meta ad account scaling past $1M a month. You'll be the person in the account every hour it matters — the one whose judgment decides what gets budget every morning. You'll inherit a system that already works (naming conventions, automated rules, budget ramp), and your job is to run it well, stress-test it, and make it better.
This isn't a "set it and forget it" seat. It's hands-on, every day.
What You'll Do
Watch campaign performance and pacing all day, and act fast when something's off
Run daily optimizations: adjust budgets, pause what's not working, launch new tests
Run a structured creative testing process and find the ads worth scaling
Keep naming conventions and automated rules clean and consistent
Work closely with the creative team, sharing what's performing to guide new concepts
Report weekly on spend, CPA/ROAS, and testing results
What You Bring
5+ years buying Meta ads at real scale — you've personally managed $100K+/month (ideally $250K+) on DTC e-commerce with purchase objectives
Deep knowledge of attribution mechanics: 7DC vs. 1DC, conversion lag, and why intraday ROAS numbers can mislead
Hands-on experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ Shopping
Experience building or running Meta Automated Rules
Discipline. You log your decisions, respect what's in and out of your lane, and push for changes at the weekly review — not on the fly
Comfortable with spreadsheets: pacing math, CPA/ROAS modeling, threshold formulas
Nice to have:
Experience with whitelisting/spark ads and creator UGC pipelines at scale
Experience ramping a brand-new account from zero to six figures/month
Familiarity with CAPI, post-purchase survey attribution, or MMM-lite triangulation
Background in consumer beverage, food, or wellness