Senior Media Planner

Senior Media Planner

Location: Fort Worth, TX (Hybrid)
Salary: $80K-$85K DOE

Our client, a well-established independent advertising agency is seeking a Senior Media Planner to develop and lead integrated media strategies across traditional and digital channels. This role is ideal for a planner who enjoys translating client objectives into data-driven media recommendations and wants exposure to a diverse portfolio of regional and national brands. This is an excellent opportunity for a media planner looking to step into a more strategic role and work across a broad range of clients and media disciplines.

Key Responsibilities

• Develop integrated media plans across broadcast, OOH, print, paid social, digital, and programmatic channels.
• Analyze audience, market, and competitive data to inform media strategy and investment decisions.
• Partner with account and creative teams to align media plans with client objectives.
• Build planning documents, budget allocations, and media recommendations.
• Support campaign forecasting, targeting strategy, and media mix development.
• Review campaign setups and provide quality assurance to ensure alignment with approved plans and budgets.
• Contribute strategic recommendations for client presentations and new business opportunities.
• Leverage emerging technologies, data, and AI-driven tools to improve planning and performance.

Qualifications

• 3-5 years of media planning experience within an advertising agency.
• Experience creating integrated media plans across both traditional and digital channels.
• Familiarity with audience research and planning tools such as MRI-Simmons, comScore, or similar platforms.
• Understanding of media math, budget allocation, reach/frequency planning, CPMs, and performance metrics.
• Exposure to programmatic platforms such as The Trade Desk, StackAdapt, or similar tools.
• Strong analytical, presentation, and communication skills.
• Interest in media innovation, AI, and emerging advertising technologies.
• Must be authorized to work in the U.S. without sponsorship.

Why Consider This Opportunity

• Diverse client portfolio spanning multiple industries.
• High visibility and ownership within the media team.
• Opportunity to work across both traditional and digital channels.
• Collaborative agency culture with strong emphasis on professional development.
• Comprehensive benefits package including medical, dental, vision, paid time off, parental leave, and 401(k).

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