Agency:
Carmichael Lynch
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Role:
The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.
In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.
Areas of Focus:
Disciplined Business Leadership
Develops decisive, insightful strategies aligned with client objectives
Demonstrates a thorough understanding of client business and how to achieve results
Understands client objectives, resources, and pros/cons of approaches to address them
Executes responsibilities with urgency and strong team integration
Takes initiative to learn business planning from supervisors
Media Innovation
Applies industry changes in evolving approach for client business
Proactively challenges status quo with media partners and clients
Leverages consumer and media insights to inform communications strategy
Educates team members on media concepts, application, and philosophy
Measures performance proactively to continuously improve client results
Takes initiative to learn departmental and agency systems and resources
Team Player
Manages internal relationships across departments effectively
Effectively manages a team to ensure work is high quality and on time
Develops positive working relationships with outside vendors
Maintains a professional, solutions-oriented attitude at all times
Demonstrates initiative and ability to lead projects
Builds trust with supervisors and readiness for increased responsibility
Communicates effectively, with timely and accurate responses
Contributes to a positive departmental and agency culture
Qualifications/Traits:
Education:
A bachelor’s degree in a related field.
Skills and Experience:
A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred
Digital media experience
Solid background in traditional media planning/buying within an agency environment
Experience managing multiple clients and cross-functional teams
Exposure to planning all media channels, both national and local
Experience with core planning tools and systems
Strong quantitative and analytical skills
Proven ability to translate strategic plans into flawless real-world execution
Strong negotiation skills and experience with integrated multichannel media packages
Demonstrated proficiency in digital media channels including display, mobile, and search
Strong understanding of ad serving, behavioral targeting, media, and analytics
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $60,000 - 70,000 annually
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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For US Job Seekers:
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