Focus: Google & Meta | Direct Revenue Focus
Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place.
Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data.
Own day-to-day execution and optimization of paid media campaigns across:Google Ads (Search, Performance Max, Remarketing)Meta Ads (Facebook, Instagram)Build, launch, and manage campaigns directly within platformsDevelop campaign structures, keyword strategies, and audience targetingWrite and test ad copy and messagingMonitor performance and continuously optimize for ROAS, CPA, IS% and revenue growthManage budget pacing and allocation across campaigns and properties
Own implementation and QA of tracking across platforms:Meta PixelGoogle Ads conversion trackingGA4 + Google Tag Manager (GTM)Ensure accurate conversion tracking and attribution across all campaignsTroubleshoot tracking issues (pixel firing, event duplication, attribution gaps)Maintain UTM governance and consistency across campaignsPartner with developers or vendors as needed for advanced tracking implementations
Analyze campaign performance and identify opportunities for optimizationBuild and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting)Report on key metrics including ROAS, CPA, conversion rate, and revenueTranslate data into clear insights and actionable recommendations
Partner with internal creative team to develop high-performing ad assetsProvide clear creative briefs based on performance insightsIdentify winning creative and messaging and guide iterationsCollaborate on landing page strategy to improve conversion rates
Work closely with marketing, creative, and operations teams to align campaigns with business goalsCoordinate with external vendors or agencies when neededStay current on platform updates, industry trends, and new opportunities in paid media
5–8 years of experience in performance marketing or paid mediaStrong hands-on experience with:Google Ads (Search & Performance Max required)Meta Ads (Facebook & Instagram)Experience implementing and managing tracking via GA4 and GTMStrong understanding of attribution, conversion tracking, and data accuracyProven ability to manage budgets and drive measurable revenue growthStrong analytical skills with ability to interpret data and optimize campaignsExperience writing ad copy and guiding creative strategyComfortable working in a fast-paced, multi-brand environmentHospitality or booking-driven business experience is a plus
Experience with Google Hotel Ads or metasearch platformsFamiliarity with HubSpot or CRM platformsBasic understanding of SEO (collaborative, not ownership)Experience with booking engines or e-commerce platforms
| Location | Philadelphia, Pennsylvania |