Senior Paid Media Manager

About Rayneta

Rayneta is a paid media agency working with high-growth technology and consumer brands. We move quickly, are accountable to outcomes, and operate with a test-and-learn mindset. We integrate directly with client teams and focus on performing with excellence.

The Role

As a Sr. Paid Media Manager, you will fully own the paid media strategy, client relationship, and day-to-day execution for a portfolio of accounts. You’ll be the person clients trust to drive results, communicate clearly with senior stakeholders, and continuously improve performance through rigorous experimentation.

Clients & Budgets

We work with:

• Technology: AI startups, B2B SaaS and consumer technology companies such as Cisco, PolyAI, and Manus (Meta).
• eCommerce: Fashion, skincare, entertainment and celebrity-led consumer brands.
• Our average client budget is $100k/month and ranges up to $600k/month.

Requirements

Channels You’ll Work In

Core channels include:

• Google Ads, Meta Ads

Bonus exposure (varies by client):

• LinkedIn Ads, Reddit, TikTok, YouTube, Microsoft Ads
• Programmatic, CTV, OOH, podcast advertising

What You’ll Do

• Own client relationships: lead communication, manage expectations, and operate as a trusted performance partner to client stakeholders.
• Develop and execute strategy across paid search + paid social (and broader channel mixes where relevant)
• Launch, manage, and optimize campaigns across core platforms with strong hygiene and process
• Build testing roadmaps: design experiments, interpret results, and scale what works
• Performance reporting & insights: translate data into clear narratives, recommendations, and next steps
• Creative recommendations: partner with clients (and creative resources when applicable) to improve creative strategy, messaging, and iteration velocity
• Collaborate directly with agency and client teams (marketing, growth, analytics, creative) to align media with business goals and performance realities

What Success Looks Like

• Clients stay and grow with Rayneta because we deliver excellent service + performance
• You drive positive outcomes tied to customer acquisition, ROAS, efficient CAC, and/or MQL/SQL pipeline impact
• You operate with high ownership: fully own performance and success, are proactive, resolve issues, and opportunities aren't missed.
• You implement a system of experimentation that improves results over time.

Must-Haves

• 4+ years in paid media, ideally in a fast-paced agency or startup environment
• Experience managing $100k+/month budgets for technology startups and/or eCommerce brands
• Strong command of paid social + paid search strategy
• Hands-on expertise in core platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Analytical and data-driven: you uncover insights from data to inform decisions
• Solid understanding of attribution and measurement
• Excellent client communication skills, comfortable working with senior stakeholders
• High accountability: you own performance end-to-end

Nice-to-Haves

• Experience with programmatic/CTV/OOH/podcast ad buying
• Strong creative testing and performance creative instincts
• Conversion tracking and analytics depth (e.g., GA4/GTM concepts, offline conversion flows)
• Proficient with various reporting/attribution/measurement tools
• Prior mentorship or leadership experience

Deal-breakers (What Won’t Work Here)

• Weak or inconsistent client communication
• Needs heavy direction to operate day-to-day
• Avoids accountability or blames external factors without taking action
• Unwilling to learn, stretch, or challenge themselves

Work Setup

• Hybrid, operating on Los Angeles time

Benefits

Compensation & Benefits

• Base salary: $90,000–$110,000
• Bonus incentive
• 401(k) with company match
• Full medical, dental, vision benefits
• Paid Time Off (Vacation, Sick, Holidays)
• Home Office Stipend
• Hybrid work flexibility with laptop provided.