The Senior Paid Social Specialist is responsible for leading paid social strategy, execution, and performance across a portfolio of client accounts. This role serves as the paid social subject matter expert for assigned business, translating client objectives into strategic channel recommendations while driving campaign performance through thoughtful optimization, testing, and innovation.
The ideal candidate brings deep platform expertise, strong analytical thinking, and the ability to independently manage complex client relationships while mentoring junior team members. This individual serves as a trusted resource for the paid social team, providing strategic guidance, reinforcing best practices, and helping elevate overall team performance.
Key Responsibilities
Develop comprehensive paid social strategies aligned with client business objectives, recommending audiences, platforms, budgets, creative approaches, testing roadmaps, flighting strategies, and measurement plans
Lead the planning, execution, optimization, and performance analysis of paid social campaigns across platforms including Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, X, and emerging channels
Own day-to-day paid social strategy and campaign performance across assigned client accounts, proactively identifying opportunities to improve efficiency, scale, and overall business results
Analyze campaign performance and develop strategic recommendations that translate platform insights into actionable business decisions
Lead recurring client meetings and present campaign performance, optimization recommendations, testing results, and strategic roadmaps
Serve as the primary paid social resource for assigned accounts, partnering closely with Analytics, Media Planning, Creative, Account Service, and Media Operations to deliver integrated campaign solutions
Lead campaign QA and review campaign builds, reporting, and optimization recommendations for quality, accuracy, and strategic rigor before Manager review
Mentor Associate and Paid Social Specialists through coaching, training, workflow guidance, and platform education while supporting onboarding of new team members
Identify opportunities to improve team processes, documentation, training materials, and operational efficiencies
Stay ahead of industry trends, privacy changes, platform capabilities, and emerging technologies, bringing proactive recommendations to both clients and internal teams
Escalate significant business risks, strategic shifts, budget changes, or client concerns to Manager or Director leadership while providing recommended solutions
Knowledge, Skills & Qualifications
Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field preferred; equivalent experience will also be considered
4–6 years of paid social or digital media experience within an agency or client-side environment
Advanced experience managing campaigns across Meta Ads Manager and multiple paid social advertising platforms
Demonstrated experience developing paid social strategy and translating business objectives into platform execution
Strong understanding of attribution, measurement, conversion tracking, privacy considerations, pixels, conversion APIs, and platform reporting limitations
Proven ability to analyze performance data and develop strategic recommendations supported by campaign insights
Experience presenting campaign performance and recommendations directly to clients.
Strong project management skills with the ability to lead multiple client accounts simultaneously
Excellent written, verbal, presentation, and relationship management skills
Advanced proficiency in Excel or Google Sheets and PowerPoint
Meta Blueprint Buying Certification and additional platform certifications preferred