Senior Planner, Digital (Temp)

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

WhatYou’llDo

Media Negotiating & Buying – 25%

• Oversee andassistin RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations 

• Ensure accuracy of insertion orders within internal systems tool to reserve advertising space andis responsible foraccuracy of plan details and confirmation of delivery ensuring proper protocol

• Collaboratewith key partners during planning process, including Partners, CreativeAgenciesand biddable activation teams (e.g.Paid Search, Paid Social, Programmatic) 

• Work alongside other HorizonMediateams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Reporting & Analysis –25%

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, mediapartnersand the client

• Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

• Effectively communicate optimization strategies,challengesand opportunities across display, mobile,socialand video

Relationship Management – 15%

• Develop andmaintainstrong, mutually beneficial relationships with Horizon Media departments tofacilitateproblem solving,i.e.Business Solutions, Traffic, Operations, as well as clients and vendors

• Have foresight and understanding of projects tomaintainand adjust timing of deliverables for team at large, communicating changes to managers and leadership

• Apply knowledge of current/previousclients’ specific business and industry to enhance and further relationships

• Begin serving as a resource and trusted partner for clients

Team Management& Delegation – 15% 

• Contribute to other junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners)

• Schedule check ins with junior team members,identifyinggoals and opportunities for career development, contribute to performance management 

• Guide team in setting goals, projecttasksand timelines

• Utilize past experiences to develop Planner’s mentorship skills and abilities 

• Provide education on best practices, media principles, and industry at large 

• Participate in interview process for Assistant/Planner roles

Digital Media Strategy – 15% 

• Collaborate with supervisor on strategy, guiding assistant and planner in plan development 

• Employ HorizonMedia’ssuite of planning,evaluationand buying tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentand reporting

• Ensuredigital strategy fits into overall brand communication goals

• Participate in team brainstorms to kick off plan and consideration set development 

• Monitortrends, tools,opportunitiesand applications within digital environments, and appropriately apply that knowledgeto campaign strategy and client goals

• Guide andparticipatein creation and presentation of media specific documents such as media plans,objectivesand strategies decks, and other related functions

Campaign Management & Execution – 5%

• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly

• Ensure accuracy of specs documents and that all materials are received from creative agency

• Delegate and provide direction oncampaign post launch information (i.e.screenshots,linksand placement information) todemonstrateproof of placement for clients

• Work alongside assistant media planner and media planner on mid-campaign reconciliation, billing, pacing, campaignvalidationand brand safety

Who You Are

• Interested in the digital landscape and a desire to innovate and keep up with trends

• Motivated and eager to learn

• A strong writer and presenter

• A left and right brain thinker 

• A collaborative, team-oriented worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creative solutions

• Detail oriented with commitment to follow through

• Nimble and flexible to succeed in a fast-paced environment

• A strong teamplayer, willing to roll uptheirsleeves

• Excited to mentor andteachteam members

• An advocate forand supporter of diversity,equityand inclusion

Preferred Skills & Experience

• 2+ yearspreviousdigital media experience

• Knowledge of various channelsand buying methods(video, display, programmatic, social)

• Familiarity with marketing principles,analyticsand concepts

• Confidence within Microsoft Office Suite

• Experience in negotiating and constructing digital media plans

• Competencewithin systems and tools related to the media planning process (i.e.media management system, billing system, competitive and targeting tools)

• Mastery ofthird-party ad server and ad verifications (DCM, Double Verify,Innovidpreferred)

• Familiarity with biddable channels and partner direct

Certificates, Licenses and Registrations

This role does not require certificates,licensesor registrations.

Physical Activity and Work Environment

This role does not require any physical activity.

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

Salary Range: $1,275.00 to $1,538.00 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. 

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