Senior Principal, Accounts – Paid Media

Middle Seat is a full-service media and fundraising firm that supports progressive causes and candidates. We work with a variety of clients, including AOC, Wes Moore, MoveOn, Powered by People, and Women's March, as well as other progressive campaigns, nonprofits, advocacy organizations, and causes that are on the front lines of important fights. Our firm is values-driven, and we are intentional about working with clients who share our left-of-center values. We prioritize a healthy work-life balance and consistent employee feedback and communication. Prospective applicants are welcome to learn more about our company culture. This role is not part of the bargaining unit.

Why Middle Seat:

Competitive salaries and great benefits We only work for progressive organizations, candidates, and causes We're a proudly unionized team - part of the Campaign Workers Guild Get in on the ground floor of a growing operation

About the Role:

The Senior Principal, Accounts - Paid Media is a senior leader on Middle Seat's Advertising Team, responsible for owning and growing our persuasion client portfolio across digital paid media and television. Senior Principals manage some of Middle Seat's largest persuasion programs for candidates, political committees, and organizations. This role requires at least 3 years of experience running political advertising and persuasion programs, including digital paid media and collaboration with television teams. This role blends strategy, sales, client leadership, and revenue ownership.

Responsibilities:

• Lead persuasion clients, owning their digital paid media and television strategy in partnership with Middle Seat's TV department.
• Serve as the senior strategic lead for your accounts, guiding budget allocation, targeting, creative direction, and media mix.
• Coordinate closely with Middle Seat's TV team to ensure: • Digital and television buys are aligned • Messaging is consistent across platforms • Flighting and targeting reinforce persuasion goals
• Embed yourself in the work of your clients (Slack, calls, listservs, etc.) to proactively guide persuasion strategy rather than simply respond to requests.
• Be available to advise clients as a general campaign consultant beyond paid media, including communications strategy, budgeting, and broader campaign decision making in your role as a media consultant.

Requirements:

• 3+ years running political or advocacy advertising programs (more preferred)
• Proven success as a senior strategist and/or manager
• Experience running persuasion-focused digital campaigns
• Expertise in Facebook Business Manager, Google, and DSPs (Trade Desk, DV360, etc.)
• Strong copywriting and strategic communication skills
• Comfort managing multiple high-stakes client relationships
• Agency or consulting experience
• Demonstrated commitment to progressive politics

Benefits:

• 100% premium coverage for health, dental and vision
• Zero deductible health plan
• Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
• Profit-sharing plan: share in the growth and success of Middle Seat
• Mobile phone or internet reimbursement up to $75 per month
• 6% employer match on your 401k retirement account
• 20 paid vacation days off, plus 2 floating holidays
• Unlimited sick leave
• Commuter benefits for public transportation
• Coworking/Office Space Stipend for Remote Employees
• 12 weeks of paid leave for new parents
• $100 monthly student loan reimbursement
• $350 monthly mental health benefit
• $1,000 annual professional development reimbursement

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply. Our firm is values-driven. We are intentional with the progressive clients we work with - and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We're happy to talk more about our company culture with prospective applicants.