A Senior Product Analyst will own SEO strategy for OReillyAuto.com, including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). This role will spend part of the year enhancing and optimizing the existing site, while also helping define and shape how organic discovery is built into our next-generation platform.
While this role sits within our Product Analyst career path, the scope is closer to a product manager for organic acquisition, with ownership spanning research, roadmap creation, and delivery in partnership with Agile teams.
Responsibilities
• Own SEO, GEO, and AEO strategy for OReillyAuto.com • Balance hands-on analysis and research with strategic roadmap ownership • Coordinate closely with business stakeholders to create and manage quarterly roadmaps aligned to strategic goals • Partner closely with product managers, designers, and Agile engineering teams to deliver roadmap initiatives • Define problem statements, success metrics, and acceptance criteria for organic search work • Stay current on SEO best practices, algorithm changes, and AI-driven search trends; proactively test and share learnings • Measure performance using analytics and search tooling; evaluate impact post-launch and iterate
Skills & Capabilities
Strong understanding of modern SEO best practices, including technical SEO, on-page optimization, structured data, internal linking, and content discoverability. Comfort with performance and quality considerations such as page speed, Core Web Vitals, crawlability, indexing, and HTML structure. Familiarity with metadata, URLs, page architecture, and schema concepts. Experience working with analytics and search tools (e.g., GA4, Search Console, SEO platforms). Ability to operate independently, prioritize effectively, and drive work forward in an Agile environment. Strong communication skills, with the ability to clearly explain why an initiative matters and how success is measured.
Education & Experience
Bachelor's degree or equivalent practical experience. 3-6 years of experience in SEO, organic growth, digital analytics, or product analytics. Experience supporting large-scale, consumer-facing websites or ecommerce platforms preferred. Demonstrated experience owning initiatives end-to-end, from insight through delivery and measurement.
About O'Reilly Auto Parts
O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package
Competitive Wages & Paid Time Off Stock Purchase Plan & 401k with Employer Contributions Starting Day One Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA) Team Member Health/Wellbeing Programs Tuition Educational Assistance Programs Opportunities for Career Growth
Equal Opportunity Employer
O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
It started with a father and son - Charles Francis "C.F." and Charles H. "Chub" O’Reilly. Together they had the courage and confidence to venture out on their own. Along with 11 others who shared the same desire to offer great customer service and auto parts availability, the doors of O’Reilly Automotive, Inc. opened on December 2, 1957.
Now, more than 61 years later, the 77,000-plus team members at O’Reilly Auto Parts are proud of the company’s achievements over the years.
During our early years, we focused on sales and slow and steady growth. At the end of our first year, sales totaled $700,000, and by 1961 volume reached $1.3 million. For the first seven years of operation, there was one store in Springfield, MO, until the second opened in July 1964. In March 1975, annual sales volume rose to $7 million and a 52,000 square-foot facility was built in Springfield for the O’Reilly/Ozark warehouse operation. By that time, the company had nine stores, all located in southwest Missouri.
The long range plans and stability of the company were solidified by a public offering of company stock in April 1993. Since that time, the Company has grown through new store and distribution center openings, as well as numerous mergers and acquisitions. O’Reilly currently operates stores in 47 states, including Alaska and Hawaii, and distribution centers in 27 locations.
Dramatic changes in technology, inventory control, facilities, and sheer size mark the O’Reilly growth and success story. But, it is our spirit of teamwork - how important it was then and how important it remains - that drives our performance. The company’s values and culture that started with the original 13 employee/owners remain evident and strong as we expand and develop Team O’Reilly.
We serve two distinct customer bases - the professional (installer) customers who provide auto repair services to their customers (DIFM - do it for me), and retail "walk-in" customers (DIY - do it yourself). Our dual-market strategy continues to differentiate us from the competition and is a major factor in our ongoing success. Depending on a store’s professional versus retail customer mix, more than 95 percent of our locations have team members dedicated to our professional customers, offering them separate counters, phone lines, and a delivery fleet that totals 18,455 vehicles. We also have a professional sales team, consisting of territory sales managers and in-store sales specialists, responsible for calling on our professional customers and building sound business partnerships to ensure O’Reilly is the First Call for their auto parts needs.