Senior Product manager, B2B Activiation

We are seeking a strategically minded, hands-on Senior Product Manager who is passionate about making it easier for veterinary professionals to find, learn about, use, and reorder the products their patients need by leading the design, development, and delivery of key B2B digital product experiences. This role is a critical pillar in advancing Zoetis' omni-channel sales and marketing capabilities and delivering VHT's Digital Engagement vision. In this position, you will own product strategy and the roadmap while actively driving execution with cross-functional partners.

You will lead teams across Marketing, Sales, UX, Analytics, and Technology to elevate end-to-end B2B customer experiences, including campaign integration, self-service capabilities, and digital journey optimization --ensuring a seamless, consistent experience across channels. Your leadership will help transform commercial ways of working and accelerate revenue growth for Zoetis US Commercial.

The ideal candidate brings deep, practical expertise in B2B digital products and ecommerce, informed by digital best practices across both B2C (retail) and B2B environments. You will leverage a strong digital analytics background --using VOC (Voice-of-Customer) and RFM (Recency, Frequency, Monetary) and other data-driven models --to shape priorities, optimize usability, and improve performance. Partnering closely with Zoetis Technology and Development teams, you will translate business needs into a clear product strategy and roadmap that drives innovation and measurable business outcomes. The successful candidate will have experience leading cross-functional teams to develop and execute digital strategies, programs, and tactics that consistently deliver targeted business results.

Core responsibilities:

• Roadmap development

• Define, prioritize, and communicate the strategic product roadmap aligned to business goals and customer needs.

• Continuously assess market trends, competitive landscape, and customer insights to inform decisions.

• Partner with stakeholders to balance near-term execution with long-term strategic initiatives.

• Ensure timely delivery of roadmap milestones while adapting to evolving priorities.

• Establish SOPs, documentation standards, and disciplined backlog management.

• Lead FFO (Field-Force Ordering) in partnership with Sales Digital Solutions and DRP (Distribution Rep Portal) in partnership with Channel team.

• Integration of customer journeys

• Lead the end-to-end design and optimization of seamless B2B digital customer journeys across key touchpoints (including ecommerce where applicable).

  About Zoetis
  
  At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

  Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

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