Senior Product Manager, Brand Ads

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok s most compelling user experiences into branding experiences.

Responsibilities:

• Own one of TikTok s Brand Ads products, including revenue goal setting, product positioning, and cross-functional alignment.
• Drive end-to-end product development, from identifying product opportunities and defining requirements to product design, execution, launch, and impact measurement.
• Own the pricing strategy. Work closely with Engineering, Data Science, and Operations teams to design robust and competitive pricing mechanisms that drive revenue growth. Minimum Qualification(s):
• 3+ years of experience in media platforms, brand advertising, product management, or a related field.
• Strong product design and product management skills.
• Excellent communication and analytical skills, with the ability to quickly understand complex business contexts, identify key issues, manage risks, and drive cross-functional alignment.
• Comfortable working in a global environment and collaborating with teams across different regions and cultures.