We're hiring a Senior Product Manager, Card Acquisition (New Channels) to launch and scale new acquisition channels for the Affirm Card. In this role, you'll identify high-impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale. You'll play a pivotal role in shaping how millions of consumers first discover and adopt the Affirm Card, with direct ownership over measurable acquisition and activation outcomes. This is a highly visible role with significant opportunity to influence strategy and drive Affirm's next phase of cardholder growth.
What you'll do:
• Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing. • Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences. • Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CACLTV impact. • Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing. • Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth. • Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What we look for:
4+ years in Product Management; Ideally with previous background owning growth/distribution channels. Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance. Deep fluency in experiment design, incrementality/attribution, and CACLTV optimization. Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations. Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly. Excellent cross‑functional leadership; experience leading embedded eng/design pods. Bachelor's or Master's in Computer Science, or other related fields; or equivalent practical experience.
Pay and Benefits:
Pay Grade - NEquity Grade - 8 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $190,000 - $240,000 USA base pay range (all other U.S. states) per year: $169,000 - $219,000 #LI-Remote