Job Title
Senior Product Manager, DSP/SSP integrations (D/Cipher)
Job Description
About The Position | Major Goals and Objectives and Location Requirements:
As a Senior Product Manager in Ad Tech at People Inc, you will lead a scrum team dedicated to enhancing programmatic capabilities, driving innovative monetization strategies, and improving our ad stack architecture. You will collaborate with product managers, engineers, and business stakeholders to scale and optimize our ad tech platform. Your work will directly impact critical business outcomes such as operational efficiency, channel visibility, and campaign effectiveness, while contributing to meaningful revenue growth and better user engagement. This role partners closely with Platform Operations leadership to translate activation strategy into scalable product capabilities and partner integrations.
We are seeking a strategic thinker with hands-on product management experience in digital advertising, preferably in a scaled exchange. You should excel in a collaborative, fast-paced environment and enjoy tackling complex challenges.
In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.
About The Team | The Team and/or Brand:
The D/Cipher Product & Partnerships team is building the next generation of advertising intelligence products at People.inc. We sit at the intersection of data, media, identity, AI, and advertising technology, creating products that connect planning, activation, optimization, and reporting into a unified platform. Our work powers intent-driven advertising across owned and operated properties and the open web, helping brands understand real people, real behavior, and real-time intent at scale.
We are a highly collaborative team of product managers, engineers, data scientists, designers, and commercial partners focused on solving complex industry problems with modern platform thinking. Our roadmap spans audience intelligence, targeting, identity infrastructure, supply intelligence, reporting automation, AI-powered planning tools, and multi-channel activation across display, CTV, social, and emerging media environments.
The team moves quickly, works closely with stakeholders across Product, Engineering, Data Science, Sales, and Operations, and values people who are curious, strategic, technically minded, and excited to build products that shape the future of advertising and media intelligence.
About The Position's Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results
30%: Lead the execution of the D/Cipher ad tech product roadmap by managing a cross-functional scrum team focused on DSP/SSP integrations, activation scalability, and platform enablement capabilities. Deliver product features on time and aligned to business priorities while improving operational efficiency and partner activation workflows.
20%: Drive programmatic integration initiatives across external DSP and SSP partners, including onboarding new capabilities, improving interoperability, and optimizing real-time activation and reporting workflows. Measure success through increased partner adoption, activation scale, reduced operational overhead, and improved campaign execution consistency.
20%: Partner with Platform Operations, Revenue, Sales, Measurement, and Engineering teams to operationalize taxonomy- and identity-based activation strategies. Support monetization initiatives by translating business requirements into scalable product enhancements that improve targeting performance, campaign measurement, and yield optimization.
15%: Enhance platform capabilities that enable scalable activation across multiple external partners without increasing complexity. Contribute to the evolution of partner integrations, including emerging technologies such as Model Context Protocol (MCP), agentic workflows, and AI-driven interoperability solutions.
15%: Communicate roadmap priorities, product updates, integration progress, and measurable outcomes to internal stakeholders and leadership teams. Drive alignment through clear documentation, prioritization frameworks, sprint planning, and cross-functional collaboration.
The Role's Minimum Qualifications and Job Requirements:
Education:
Experience:
Preferred:
Specific Knowledge, Skills, Certifications and Abilities:
% Travel Required (Approximate): < 5%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $145,000.00 - $170,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
People Inc. is Western New York's leading non-profit human services agency. Through a variety of services including residential, employment, community outreach, health care and recreation programs, we help seniors, families and people with disabilities live more healthy, independent and productive lives.
In 1970, a small group of parents and professionals joined together to address the needs of individuals with intellectual disabilities and formed what would grow to become People Inc. The agency expanded its mission to include a wider variety of services to address the needs of people with developmental disabilities and disabling conditions, as well as the general public. Over the years, People Inc. has grown greatly in numbers of populations served, spectrum of services, geographic locations, and number of sites.
People Inc. is working toward a future where all persons whose needs limit their integration into the community can reach their highest level of human potential as responsible members of society. It is hoped that these individuals will, to their potential, be contributing and active members in their communities, enjoying the greatest possible degree of independence and acceptance, in all aspects of their lives.
People Inc. exists so that individuals with disabling conditions or other special needs have the supports they need to participate and succeed in an accepting society.
Improving lives, respect, integrity, relentless pursuit of excellence, flexibility and creativity