In this role you will be responsible for developing the strategy and marketing plans for our Shoulder iD portfolio in Upper Extremities. This will include annual marketing plans, launching new shoulder arthroplasty products, and leading a small team of associates. You will also be gathering competitive insights, managing a budget, training new sales reps, developing launch plans, setting pricing structure, PLCM, and customer relationships.
This hybrid role is based out of our Bloomington, MN office.
What you will do
Lead the development of key marketing strategy documents (strategic plans, annual plans, product launches) in partnership with the broader marketing team
Identify and translate unmet or unexpressed customer needs into product and program improvements
Coach the team on competitive positioning, including strengths and weaknesses of key competitors
Drive segmentation, targeting, and pricing strategies aligned with overall marketing strategy and brand positioning
Strengthen customer insights by guiding teams on value proposition, buying drivers, and aligning offerings to customer success factors
Establish processes to maintain customer engagement and proactively address issues impacting satisfaction
Translate strategy into execution by turning marketing plans into actionable initiatives and clear deliverables
Communicate effectively across teams, including guiding MarComm strategy, sharing insights, and coaching on forecasting, PLCM, and performance metrics
What you will need
Required:
Bachelor’s degree
Minimum 6 years of work experience
Preferred:
MBA
Minimum 3 years medical device or marketing/sales experience
United States of America Pay Ranges:
View the U.S. work location and transparency guide to find the pay range for your location.
Travel Percentage: 40%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.