Senior Product Manager - Lead Ads - GMPT (Mandarin Speaker)

About the Team

The Lead Ads Product team sits within the Global Monetization Product organization and is responsible for building high-performing advertising solutions tailored to lead generation advertisers. Our vision is to become the leading platform for businesses to discover, acquire, and manage high-intent users seamlessly. We aim to achieve this by developing industry-leading advertiser-facing experiences that address the unique needs of key lead generation verticals (such as Automotive, Financial Services, Professional Services, etc) and bridging the gap between ad creation and down-funnel lead management.

Responsibilities:

• Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the lead ads creation workflow, user journey, and downstream lead management processes. • Deep dive into key Lead Generation verticals to generate professional insights, identify unique advertiser challenges, and translate them into innovative product strategies. • Design and enhance frontend lead management capabilities, such as native Lead Centers, CRM integrations, and seamless lead routing experiences to improve advertiser ROI and operational efficiency. • Be highly data-driven: Track and analyze key product metrics, conduct A/B testing, and leverage customer feedback to inform product decisions and drive iterative improvements. • Collaborate extensively with cross-functional teams including Engineering, Design, Data Science, Product Marketing, and Sales to define product roadmaps and set objectives that align with the needs of performance advertisers. • Stay up-to-date with lead generation trends, CRM tech ecosystem, and emerging technologies, applying this knowledge to keep the platform at the forefront of advertising solutions.

Minimum Qualifications:

• BA/BS degree or above.
• 5+ years of experience as a Product Manager, managing full product lifecycles, integrating customer feedback, and driving prioritization.
• 5+ years of experience building and launching ad interfaces, performance ads platforms, or enterprise-facing SaaS products.
• Strong knowledge of the online advertising ecosystem, specifically focused on lead generation, conversion optimization, and bidding strategies.
• Exceptional data-driven mindset with strong problem-solving and analytical skills; proven ability to use data to guide product decisions and uncover growth opportunities.
• Proven ability to collaborate cross-functionally with engineering, design, data science, and business teams in a fast-paced environment.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets.

Preferred Qualifications:

• Deep domain expertise and professional insights into key lead generation industries (e.g., Automotive, Financial Services, Real Estate, Education).
• Proven track record of designing and launching front-end business products, such as CRM systems, Lead Management platforms (e.g., Salesforce, HubSpot), or specialized native Lead Center tools.
• Experience in fast-paced environments, particularly within global tech companies or rapidly evolving industries.