An Important Note about Wayfair's In-Office: Please note that this is a hybrid role based in Boston, and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.
Who We Are
Wayfair is one of the largest advertisers in e-commerce, investing across search, social, display, CTV, audio, and emerging channels. Our Marketing Measurement & Attribution team is responsible for ensuring every dollar we spend is grounded in rigorous experimentation and best-in-class attribution models (e.g., Themis, MMM, lift studies, clean rooms). This team sits at the intersection of Marketing, Applied Science, Data Engineering, and Finance to drive confident, data-driven investment decisions across a multi-million-dollar media budget.
We’re looking for a Senior Product Manager to lead the strategy and execution of our marketing measurement and attribution ecosystem. This role will shape the future of how Wayfair measures incrementality, attributes outcomes across channels, and translates insights into investment decisions. You will be a key partner to Marketing leadership, Applied Science, and Engineering teams as we evolve our attribution platforms, experimentation frameworks, and planning capabilities.
What You’ll Do
Own the vision, strategy, and roadmap for Wayfair’s measurement and attribution platforms.
Shape the evolution of key capabilities including multi-touch attribution, incrementality testing, media mix modeling, budget and scenario planning tools, and clean-room measurement.
Translate complex business questions from Marketing and Finance into scalable product solutions.
Partner closely with ML Science and Engineering teams to develop, validate, and deploy improvements to Wayfair’s attribution models.
Define success metrics, evaluation frameworks, and governance processes that ensure measurement products remain accurate, trustworthy, and actionable.
Drive adoption by helping stakeholders understand model outputs, tradeoffs, and business implications.
Lead the product strategy for incrementality measurement, including geo-lift testing, platform lift studies, and emerging validation methodologies.
Build scalable workflows, standards, and tooling that enable experimentation across channels, brands, and markets.
Evaluate and integrate external measurement partners and technologies where they accelerate business impact.
Ensure attribution and incrementality insights directly inform budgeting, forecasting, scenario planning, and performance reporting.
Partner with Marketing leaders to improve investment decisions across channels and reduce overlap in media investments.
Define the data products and interfaces needed to power planning and optimization workflows across the organization.
Serve as the primary product leader for marketing measurement initiatives, partnering across Marketing, ML Science, Data Engineering, Analytics, and Finance.
Communicate complex technical concepts and measurement results to executive and non-technical audiences.
Balance strategic investments, operational excellence, and stakeholder needs while driving measurable business outcomes.
We're A Match Because You Have
7+ years of Product Management experience, with a track record of leading complex data, analytics, machine learning, or platform products.
Experience working in marketing technology, advertising, measurement, experimentation, analytics, or related domains.
Demonstrated success driving cross-functional initiatives involving Engineering, Data Science, Analytics, and business stakeholders.
Experience influencing investment or business decisions through data-driven products and insights.
Strong analytical foundation and comfort working with large-scale datasets, metrics, and model-driven systems.
Familiarity with experimentation methodologies, causal inference concepts, and statistical measurement frameworks.
Understanding of attribution, incrementality, media measurement, or related analytical approaches.
Ability to translate technical outputs into clear business recommendations and product decisions.
Proven ability to define product vision and strategy in ambiguous, technically complex problem spaces.
Excellent communication and stakeholder management skills, with the ability to influence both technical and business audiences.
Strong prioritization and decision-making skills, balancing long-term platform investments with near-term business needs.
Ownership mindset with a bias toward action and delivering measurable impact.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.