Senior Product Manager - Plano, TX

Role Overview

We are seeking a Senior Product Manager to lead consumer-facing digital products from discovery through delivery and continuous iteration. This role requires a strategic and execution-focused product leader who can drive product vision, prioritize high-impact opportunities, and partner cross-functionally to deliver scalable digital experiences.

The ideal candidate will have strong experience in customer discovery, product strategy, Agile delivery, and data-driven decision-making. This role requires the ability to operate comfortably in fast-paced environments, manage ambiguity, and influence stakeholders across product, engineering, design, and business teams.

Key Responsibilities Product Strategy & Ownership

• Own and drive product strategy, roadmap, and execution for key digital product areas.
• Define product vision and align priorities with customer needs, business goals, and market opportunities.
• Create and maintain Product Requirements Documents (PRDs), Press Release and FAQ (PR/FAQ) documents, user stories, and acceptance criteria.
• Define measurable product goals, KPIs, and success metrics to evaluate business and customer impact.

Customer Discovery & Product Insights

• Lead customer discovery efforts including interviews, usability testing, and research sessions to understand user behaviors and pain points.
• Translate customer insights and business needs into scalable product capabilities and user experiences.
• Use qualitative and quantitative data to validate assumptions and influence product direction.

Product Prioritization & Delivery

• Prioritize features and initiatives based on customer value, business impact, technical feasibility, and strategic alignment.
• Own and manage product backlogs, release planning, and feature sequencing within Agile delivery frameworks.
• Partner closely with engineering and design teams to ensure delivery aligns with product vision and customer expectations.
• Drive incremental product releases and continuous iteration based on feedback and analytics.

Data-Driven Decision Making

• Define instrumentation requirements and partner with analytics teams to establish dashboards and reporting frameworks.
• Monitor product performance, feature adoption, customer engagement, and operational metrics.
• Use experimentation, analytics, and user feedback to optimize product outcomes and guide future investments.

Cross-Functional Leadership

• Collaborate with stakeholders across engineering, UX/UI, operations, compliance, analytics, and executive leadership teams.
• Communicate product strategy, priorities, trade-offs, and roadmap updates effectively to both technical and non-technical audiences.
• Drive alignment and decision-making across multiple teams and stakeholders.

AI-Enabled Product Practices

• Leverage AI-powered tools and workflows to improve product discovery, documentation, prototyping, backlog refinement, and delivery processes.
• Evaluate opportunities to incorporate AI/ML-driven capabilities into digital products and customer experiences.
• Promote modern product management practices and continuous improvement across teams.

Required Qualifications

• 7+ years of product management experience delivering consumer-facing digital products.
• Proven experience leading products from discovery through launch and post-launch optimization.
• Strong experience conducting customer research, usability testing, and product discovery activities.
• Demonstrated ability to define product strategy and prioritize features using customer insights, analytics, and business goals.
• Experience creating PRDs, user stories, acceptance criteria, and roadmap documentation.
• Strong understanding of Agile methodologies, sprint planning, backlog management, and iterative delivery practices.
• Excellent written and verbal communication skills with strong stakeholder management capabilities.
• Experience working directly with engineering and design teams in fast-paced product organizations.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to manage ambiguity, influence decisions, and drive alignment across cross-functional teams.

Preferred Qualifications

• Experience in automotive, fintech, lending, marketplace, or other digital platform-based industries.
• Experience building AI/ML-powered product features such as personalization, recommendations, or intelligent search.
• Familiarity with regulatory or compliance-driven product environments.
• Experience using PR/FAQ or similar working backwards product frameworks.
• Experience with experimentation platforms, analytics tools, and AI-assisted product delivery workflows.

Core Skills

• Product Strategy & Road mapping
• Agile Product Management
• Customer Discovery & Usability Testing
• Product Requirements Documentation (PRD)
• Feature Prioritization & Backlog Management
• Consumer Digital Product Development
• Analytics & KPI Definition
• Cross-Functional Leadership
• Stakeholder Management
• AI-Enabled Product Delivery
• Data-Driven Decision Making
• Communication & Presentation Skills