Senior Product Marketing Manager

Remote | North America / Western Europe
Compensation: $122,000 – $165,000 + Equity

About the Company

This company is focused on improving the user experience of the internet and helping teams safeguard the quality of the web.

Its tools help frontend teams identify, test, and prevent visual and UI issues before they reach users. Thousands of frontend teams use its products to map application states and ensure they are tested and approved before reaching the people who interact with them every day.

The company works at the intersection of frontend development, developer tooling, testing, and product experience, offering an opportunity for marketers who are comfortable working closely with technical audiences and developer-focused teams.

Job Description

Role Overview

We are seeking a Senior Product Marketing Manager with strong technical fluency and a solid marketing foundation.

This role is suited to a marketer who understands the frontend and developer tooling ecosystem and can communicate effectively with technical audiences.

You should be comfortable learning product-specific concepts quickly and translating technical capabilities into clear positioning, messaging, and customer-facing content.

This is a hands-on role where you will personally create and own customer-facing marketing assets while also contributing strategically to positioning, segmentation, launches, and go-to-market initiatives.

Key Responsibilities

• Create customer-facing assets including sales decks, one-pagers, technical guides, landing pages, case studies, and campaign assets such as calculators and quizzes.

• Draft technical content independently and accurately, working with Developer Experience teams for review rather than relying on them for initial drafts.

• Translate feature releases into launch materials that clearly communicate what changed, who it matters to, and why.

• Own positioning and messaging for both the Storybook and platform offerings, including how the two relate to each other.

• Develop audience segmentation and understand who buys, who adopts, and what each audience needs to hear.

• Maintain competitive and category positioning and ensure it is reflected consistently across the website, campaigns, and sales conversations.

• Partner with Sales and the CRO on enablement, identifying what sales teams need and what materials are actually being used.

• Collaborate with Developer Experience engineers to ensure marketing and developer-facing content reinforce one another without unnecessary duplication.

• Bring customer and field insights back to Product teams.

• Measure the impact of product marketing initiatives on pipeline and product adoption.

Requirements

• 5+ years of experience in product marketing, developer marketing, or an adjacent role where you personally produced customer-facing assets rather than primarily briefing an agency.

• Strong technical fluency within the frontend and developer tooling ecosystem, with the ability to discuss concepts such as components, testing, and CI/CD.

• A portfolio of work samples that you can walk through, including examples such as landing pages, guides, calculators, decks, or webinars.

• Demonstrated strategic range beyond execution, including positioning, segmentation, and launch narrative development.

• Strong independent writing skills, with the ability to develop technical content to approximately 90% completion before developer review.

• Comfortable receiving and incorporating direct feedback in a fast-paced environment.

• Practical AI fluency, with experience incorporating AI into your actual marketing workflow.

What You'll Bring

• A strong marketing foundation combined with technical fluency.

• The ability to translate complex technical concepts into clear, compelling messaging.

• Experience creating high-quality marketing assets independently.

• Strong understanding of product positioning, audience segmentation, and go-to-market strategy.

• The ability to work effectively across Marketing, Sales, Product, and Developer Experience teams.

• A hands-on approach to product marketing, with ownership extending from strategy through execution and measurement.

Position Details

• Role: Senior Product Marketing Manager

• Location: Remote

• Regional Eligibility: North America / Western Europe

• Compensation: $122,000 – $165,000 + Equity

• Level: Senior

• Function: Product Marketing / Developer Marketing