Senior Product Marketing Manager

Kforce has a client that is seeking a Senior Product Marketing Manager in San Francisco, CA. This is an 8-month, fixed-term Product Marketing role providing parental leave coverage, reporting to the Lead Product Marketing Manager, Solution Strategy. Duties/Day to Day Overview:

• Solution Taxonomy & Standardization: Maintain a comprehensive taxonomy and strategic roadmap of high-value platform use cases across segments, helping translate platform capabilities into industry and line of business-specific solutions that solve tangible customer pain points
• Web Experience: Manage the ongoing maintenance of our use case webpages; Coordinate content updates, stakeholder reviews, approvals, and refreshes to help ensure that use case information remains accurate, current, and aligned with broader go-to-market messaging
• Gong Insights & Use Case Attribution: Apply AI prompting techniques to create, test, and optimize prompts that pinpoint the primary use case for purchasing Client Products; Participate in cross-functional efforts with Sales, Revenue Operations, Analytics, and other relevant stakeholders to collect, validate, and maintain data integrity; Synthesize Gong insights with broader customer data sources to build a comprehensive view of customer needs and the use cases driving their product adoption
• Use Case Evaluation & Governance: Support the operations of the use case governance board, including managing the evaluation criteria across multiple data sources used to assess and prioritize use cases, capturing stakeholder inputs, tracking follow-ups, and documenting decisions
• Standard Bill of Materials: Maintain a standardized bi l of materials for platform use cases in a central, easily discoverable location that drives consistency across teams, including internal guides, pitch decks, demos, case studies, webpages, and more

Requirements:

• 5+ years of product marketing experience in the B2B SaaS space, including leading cross-functional GTM orchestration at scale
• Experience working with website content, sales or customer data, CRM operations processes, and Gong is a plus
• Strong ability to operate effectively in ambiguous environments to bring structure to complex work
• Highly communicative and collaborative, proactive, and results-driven, with proven judgement to align across diverse set of stakeholders
• Self-starter who can drive progress and alignment across complex projects and multiple cross-functional teams
• Strong data fluency, with the ability to work confidently with structured and unstructured customer data, assess data quality, identify patterns and gaps, and translate findings into clear, actionable recommendations; Experience using AI tools and prompting techniques to analyze unstructured data is a plus
• Proven ability to develop and execute go-to-market strategies and innovative programs that fuel growth across a multi-product portfolio
• Experience creating sales enablement resources, driving field adoption, and establishing usage analytics and feedback loops for continuous optimization