Senior Project Manager / Business Analyst – Digital & Marketing Transformation

Senior Project Manager / Business Analyst – Digital & Marketing Transformation
Location: Las Vegas, NV (Hybrid – 3 days onsite in Summerlin)
Duration: 6+ Month Contract (Likely Extension)
Start: ASAP

Position Summary
Our client is seeking a senior-level Project Manager / Business Analyst to lead three strategic enterprise digital transformation initiatives. This individual will own both the discovery and implementation phases, partnering closely with Marketing, Business Units, Corporate IT, and third-party vendors to centralize digital platforms and transition them into enterprise governance.
The ideal candidate is equally comfortable leading executive stakeholder discussions, documenting detailed business requirements, managing Agile delivery, and driving large-scale digital transformation projects from concept through implementation.

Primary Responsibilities
Discovery & Strategy

• Conduct current-state assessments of existing digital platforms, websites, and marketing systems.
• Facilitate requirements gathering workshops with Marketing, Corporate Affairs, Gaming, Interactive, and IT stakeholders.
• Lead vendor evaluations and RFP activities for enterprise digital platforms.
• Develop future-state operating models, governance structures, business processes, and organizational alignment.
• Create implementation roadmaps, project plans, budgets, resource plans, and support models.

Project Delivery

• Lead end-to-end delivery across multiple concurrent digital initiatives.
• Manage scope, timelines, budgets, risks, dependencies, and executive communications.
• Coordinate internal business teams, IT, and external implementation partners.
• Drive organizational change management and enterprise adoption.
• Oversee testing, deployment, and successful production implementation.

Project Portfolio

• Salesforce Marketing Cloud
• Enterprise Marketing Cloud implementation
• Marketing automation consolidation
• Vendor management and implementation oversight
• Adobe Experience Manager (AEM)
• Corporate website modernization
• Enterprise CMS implementation
• Website consolidation strategy
• Unified Customer Portal
• Requirements gathering
• Customer portal strategy
• Identity management and self-service platform implementation

Required Experience

• 7+ years of Project Management and Business Analysis experience
• Experience leading enterprise digital transformation initiatives
• Strong Agile delivery experience
• Salesforce Marketing Cloud experience
• Adobe Experience Manager (AEM) or enterprise CMS experience
• Experience with authenticated customer portals or digital self-service platforms
• Excellent stakeholder management and executive communication skills
• Experience defining future-state operating models (People, Process & Technology)
• Ability to create structure in highly ambiguous environments

Preferred Qualifications

• Bachelor's Degree in Business, Information Technology, Marketing, or related field
• PMP Certification
• Agile Certification (PMI-ACP)
• Scrum Master (CSM)
• Product Owner Certification (PSPO/CSPO)
• CBAP or equivalent Business Analysis certification

Ideal Candidate
We're looking for a polished consulting professional who can seamlessly transition between executive-level strategy and detailed business analysis. This person should excel at managing multiple enterprise initiatives, building consensus across business units, and leading organizations through complex digital transformation efforts while partnering effectively with Marketing, IT, and executive leadership.