Senior Retail Marketing Manager

Razer Inc

Irvine, CA

JOB DETAILS
SALARY
$91,658–$152,764 Per Year
SKILLS
Alliance/Partner Marketing, Analysis Skills, Budgeting, Channel Management, Channel Marketing, Communication Skills, Corporate Planning, Cross-Functional, Direct Marketing, Distribution Channel, Establish Priorities, Forecasting, Gaming, Leadership, Market Development, Market Share, Market Trend Analysis, Marketing, Marketing Plan, Marketing Strategy, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multitasking, Organizational Skills, Outbound Marketing, POS Merchandising, Performance Analysis, Presentation/Verbal Skills, Pricing, Product Profitability, Project/Program Management, Promotional Programs, Resource Management, Retail, Retail Channel, Retail Strategy, Return on Investment (ROI), Revenue Growth, Revenue/Sales Reporting, Sales, Sales Analysis, Time Management, Writing Skills
LOCATION
Irvine, CA
POSTED
1 day ago

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Senior Retail Marketing Manager develops and manages Razer's regional retail marketing strategy. This role leads the creation of retail promotional campaigns that build the Razer brand and drive product sell-through at retail, owns the associated budget and resource allocation, and ensures all outputs meet brand guidelines and retailer deadlines.

Essential Duties and Responsibilities

  • Develops and implements retail and channel marketing plans that support corporate objectives and grow market share and profitability across products and services.

  • Develops and manages channel partner programs, promotions, contracts, and account activities.

  • Forecasts, builds, and manages market development and co-op budgets.

  • Analyzes sales reports and market trends to identify priority channels and account targets.

  • Serves as the liaison between marketing and sales to keep marketing plans and sales activities aligned.

  • Tracks the effectiveness of retail marketing programs and informs pricing, promotion, and program decisions to meet sell-through and ROI goals.

  • Partners with the internal design team and external agencies to develop promotions and promotional materials that increase sell-through and ROI.

  • Leads the preparation and delivery of point-of-purchase, point-of-sale, and merchandising materials to distributors, retailers, and store locations to support in-store promotions.

  • Prepares and presents ongoing performance reports to sales, marketing, and executive leadership.

  • Other duties as assigned.

Pre-Requisites :

QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 5+ years of retail or channel marketing experience, including direct ownership of marketing budgets and promotional programs.

  • Demonstrated ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.

  • Excellent written and verbal communication skills, including the ability to present to executive audiences.

  • Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint).

  • Works independently and can prioritize and manage multiple projects concurrently.

  • Strong organizational and project-management skills.

  • Education / ExperienceBachelor's degree in marketing, business, or a related field, or equivalent experience.

Salary Ranges (per annum):

$91,658.00 - $152,764.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?

About the Company

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Razer Inc