Senior Sales Manager

Definition:

The Senior Sales Manager is responsible for selling group convention business. The
senior title recognizes experience and contribution over time of the sales individual. The position
is accountable for proactively soliciting and handling overnight group opportunities with significant
revenue potential. This individual works to develop, build and maintain long-term, value-based
group customer relationships in order to achieve personal and team related revenue goals.
According to hotel need, the Senior Sales Manager is assigned a sales territory (which can be
vertical or geographical) along with assigned key accounts. An important part role is to ensure
business is turned over properly and in a timely fashion for proper service delivery. A key
responsibility is to drive customer loyalty by delivering service excellence throughout each
customer experience and to provide service to our customers in order to grow the account on
behalf of Horseshoe Bay Resort.
Minimum Qualifications:
• 4+ years’ experience in the hotel sales.
• Valid driver’s license and satisfactory motor vehicle report for insurance purposes.
• Ability to access, input and retrieve information from the computer, with proficiency in
Microsoft Office applications (Word, Excel, and Outlook).
• Comprehend reading materials, speak, read, and write English.
• Professional demeanor with superb communication skills; including verbal, telephone, and
email. Proper phone etiquette is necessary. Strong interpersonal skills and ability to work well
in a team environment.
• Ability to exercise effective judgment, sensitivity, and confidentiality always.
• Strong organizational skills, multi-tasking skills, and ability to follow-up on all details.
• Self-starting personality with an even disposition.
• Strong knowledge of food, wine, and spirits.
• Must have a neat and pleasant overall appearance.
• Maintain proper associate professional dress standards and adhere to standard dress code.

General Duties:
• Responds in a timely manner to incoming group/catering business opportunities.
• Ensures that all business is booked within hotel parameters.
• Conducts hotel site inspections and client presentations.
• Create contracts and other related booking documentation as required. Manage and
maintain client account files.
• Prospect for new business – participate in sales blitzes, cold calling and contacting former
clients to solicit new business and attends industry events/programs as needed.
• Works collaboratively with off-property sales channels (HelmsBriscoe/Conference Direct,
DMI, Crescent Global Sales) to ensure sales efforts are coordinated, complementary and
not duplicative.
• Targets group accounts, markets or segments with heavy emphasis on proactive
solicitation and account saturation.
• Strives to achieve personal and hotel revenue goals by closing the best opportunities for
the hotel based on market conditions and hotel needs.
• Uses negotiating skills and creative selling abilities to close on business and negotiate
contracts.
• Builds and maintains strong client relationships.
• Works collaboratively with Horseshoe Bay Resort Revenue Management, Convention
Services, Food and Beverage and other hotel counterparts to drive revenue, ensure
customer satisfaction and increase market share.
• Use negotiating skills and creative selling abilities to close on business and negotiate
contracts.
• Provides accurate, complete and effective turnover to Sales Coordinator to then turnover to
Event Management.
• Interacts with guests to obtain feedback on product quality, service levels and handling the
complaint appropriately.
• Develops and implements an effective sales plan. Executes designated sales strategies to
develop and solicit specific accounts to achieve revenue goals.

Required Skills And Abilities:
Must have the ability to communicate in English. Self-starting personality with an even disposition.
Maintain a professional appearance and manner at all times. Can communicate well with guests.
Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.
Knowledge of a hotel structure and how all departments interact. Ability to effectively communicate
with customers in a friendly and positive manner, in order to solicit business, meet client needs and
resolve complaints. Ability to move throughout the hotel to conduct site inspections.

Performance Standards:
Customer Satisfaction:
Our customers are what we are about. One of the keys to a positive guest experience is positive
interaction with Horseshoe Bay Resort staff. It is essential that you remain professional at all times,
and that you treat all guests and associates with courtesy and respect, under all circumstances.
Every Horseshoe Bay Resort associate is a guest relations ambassador, every working minute of
every day.
Work Habits:
In order to maintain a positive guest and associate experience, your work habits should always meet
and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and
attendance. You should be adaptable to change in your work area and in hotel procedures with a
willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems
that occur on the job and ask for help whenever you are not sure how to do something.
Safety & Security:
The safety and security of our guests and associates is of utmost importance to Crescent and
Horseshoe Bay Resort. Every Associate should adhere to the hotel security policies and
procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively
reporting safety hazards and safety concerns.
NOTE:
This description excludes non-essential and marginal functions of the position that are incidental to
the performance of the fundamental job duties. Furthermore, the specific examples in each section
are not intended to be all-inclusive. Rather, they represent the typical elements and criteria
considered necessary to perform the job successfully. Other job-related duties may be assigned by
the associate’s supervisor.
Furthermore, this description is subject to change, in the sole discretion of the Company, and in no
way creates an employment contract, implied or otherwise; each associate remains, at all times, an
“at will” associate.
Agreement: I certify that I have received and read a copy of this job description in which I will be
performing. I also certify that I possess the required skills, experience, education, and other job related requirements for this position and can perform the essential functions of the job without
accommodation(s).