Amazon Prime Video is seeking a Senior Social Marketing Manager to lead global social marketing strategy and execution for Prime Video and Amazon Studios. This role sits within the global social marketing team and is responsible for developing and executing data-driven, high-impact social marketing campaigns for assigned titles, brand campaigns, and always-on presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.
The Senior Social Marketing Manager develops social marketing strategies and tactical executions globally, raising the bar on innovation and operational excellence. Areas of ownership include social strategy, social creative development, social listening and analytics, community management, and social innovation including AR/VR and paid media social products for assigned titles, brand campaigns, and always-on brand projects.
This role identifies and acts on cross-title marketing opportunities to create ownable Prime Video social brand moments, partnering with the Creator team, Social Title team, PR, and cross-functional stakeholders to build social franchises, repeatable social-first formats, and executions that drive measurable brand impact and viewership growth for Prime Video.
Reporting directly to the Head of Global Social Strategy, PV US Social Brand, Studios, Audiences and Franchises, the Senior Social Marketing Manager acts as a collaborative stakeholder across global marketing, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract new customers to Prime Video.
Key job responsibilities • Oversee always-on social marketing presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord. • Lead social marketing campaigns for assigned Amazon Studios titles, selected brand campaigns, and reactive opportunities, engaging in real time on relevant conversations about the brand, titles, and talent. • Develop platform-specific, high-impact social marketing strategies that reinforce Amazon Studios and Prime Videos position in the streaming marketplace, aligned with overall business and marketing strategy. • Create high-quality always-on assets as well as title and brand campaigns that inspire customers while driving awareness and viewership. • Contribute strong strategic thinking to ideate and develop innovative, effective social marketing experiences that drive customers to Amazon Prime Video. • Raise the bar on social marketing strategies and tactics globally; provide oversight for the team responsible for implementing this vision across all international markets. • Embrace performance data and continuously refine social marketing strategies based on insights and measurable outcomes. • Contribute to campaign reviews and presentations; effectively communicate social marketing concepts and compelling narratives to senior leadership. • Maintain a clear, well-reasoned point of view and provide strategic and creative direction to internal and external partners. • Think big and drive new ideas that lead to innovative social marketing programs and activations to support title launches and brand moments. • Proactively contribute to operational excellence, including policies, procedures, and best practices.
About the team The Prime Video Social team delivers operational as well as creative excellence across Instagram, Facebook, TikTok, YouTube, making the most out of the Amazon MGM Studios original content slate as well as third-party series and movies, bringing the best of entertainment to meet customers where they are at.