Senior Social Media Analyst

Are you passionate about creating impactful social media strategies and helping others grow their skills? We're looking for a Senior Social Media Analyst to join our team! In this role, you’ll lead a portfolio of high-impact social media accounts while playing a key role in scaling and evolving our department. If you're a strategic thinker who thrives on driving results and mentoring others, we want to hear from you.

Job Responsibilities:

• Effectively manage a portfolio of key accounts and drive consistent performance results 

• Assists department leads with onboarding new accounts and product launches as needed 

• Independently leads client discussions regarding product performance 

• Helps to deploy the implementation of new department initiatives and best practices 

• Facilitates and builds quarterly case results 

• Mentors and assists department leads with training 

• Assists other social media analysts with task completion, client calls, and internal strategy meetings 

• Identifies areas of opportunity for both external client(s) and internal department 

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy

• Troubleshooting and resolving technical issues and/or additional client concerns 

• Budget management of social media campaigns, following budget pacing protocols set

• Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines 

• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.

• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. 

• Demonstrate a deep understanding of inventory feeds and utilization.

• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.

• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.

• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.

• Log activities regarding updates to accounts throughout the month.

• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.

• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.

• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.

• Conduct A/B testing to continually enhance social media strategies.

• Maintain Google Analytics Certification and Meta Certifications. 

• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

• Minimum 3 years of experience in Facebook Ads Manager

• Experience in platforms such as Photoshop, Canva, Google Analytics, etc.

• Strong understanding of digital marketing best practices 

• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

• High attention to detail with the ability to manage multiple projects simultaneously.

• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience

• Experience in LinkedIn, TikTok, Twitter Ad Management

• Meta Blueprint Certified in Media Buying or Media Planning

• Experience in automotive, medical, legal and/or e-commerce verticals 

• Agency experience

• Paid Media Experience (Search or Display), a plus