TAG is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting more than 5,300 clinicians across 1,400+ locations under five brands: Aspen Dental, ClearChoice, WellNow, Chapter Aesthetic Studio, and Lovet Pet Health Care. Our shared mission is simple: bring better healthcare to more people. The Product team powers the digital experiences that connect millions of patients to our brands each year.
Role Overview
We are looking for a Senior Engineer, Marketing Analytics to own the end-to-end data collection infrastructure across TAG's multi-brand digital properties. This person will architect and maintain the tagging ecosystem that enables our marketing teams to make fast, confident decisions - while ensuring every data flow meets the highest standards of HIPAA compliance and data governance.
This is a high-visibility, high-impact role sitting at the intersection of engineering, marketing, and compliance. You will partner directly with brand marketing teams, data analysts, privacy/legal counsel, and product managers across Aspen Dental, ClearChoice, WellNow, and other TAG brands. The right candidate thrives in a fast-moving, multi-brand environment where marketing campaigns move quickly and accuracy is non-negotiable.
What You'll Do
Marketing Data Layer Architecture & Ownership
- Design, build, and maintain the centralized Tag Management System (TMS) strategy across all TAG brand websites, including aspendental.com, clearchoice.com, wellnow.com, mychapter.com, and lovet.com
- Establish and enforce a scalable data layer standard that accounts for varying PHI sensitivity across brands (e.g., dental/implant patient journeys vs. aesthetics vs. urgent care)
- Architect tag firing rules, triggers, and variable structures that respect brand-level compliance tiers and develop automation to show realtime system health
- Maintain a clean, auditable tag inventory and deprecate orphaned or legacy tags to reduce governance risk
Tagging Implementation & Platform Expertise
- Implement and manage Google Tag Manager (GTM) containers across multi-brand properties with complex custom variable logic and server-side tagging configurations
- Build and maintain GA4 implementations including event schemas, custom dimensions/metrics, conversion tracking, and cross-domain measurement
- Configure and manage SA360 floodlight activities, custom variables, and conversion tag architecture to support performance media campaigns
- Own Freshpaint configuration as the PHI-safe data routing layer, including source configuration, destination mapping, and allowlist governance for healthcare-compliant event forwarding
- Support Google Ads, Meta Pixel, Bing UET, and programmatic DSP pixels within a compliant tagging framework
- Implement and maintain Enhanced Conversions and server-side conversion APIs (CAPI) where applicable
HIPAA, PHI & Compliance
- Serve as the technical SME for marketing data privacy and compliance, partnering with Legal, Privacy, and Compliance teams
- Apply brand-level PHI tiering logic: enforce stricter data routing rules for brands where patient health information may be present (e.g., Aspen Dental, ClearChoice, WellNow) vs. lower-sensitivity brands
- Maintain working knowledge of HIPAA Marketing Rule requirements and OCR guidance as they relate to pixel tracking and ad platform data sharing
- Configure and audit Freshpaint (or equivalent CDP/proxy layer) to prevent unauthorized PHI transmission to ad platforms
- Lead regular compliance audits of active tags, cookies, and data flows; produce audit documentation for legal review
- Stay current on evolving privacy regulations (CCPA, state-level privacy laws) and their impact on TAG's tracking architecture
Marketing Team Partnership
- Serve as the primary technical partner for TAG's brand marketing teams, translating campaign measurement needs into scalable tagging solutions
- Participate in campaign planning and launch readiness reviews to ensure tracking requirements are captured and implemented before go-live
- Triage and resolve tracking issues quickly - this team moves fast, and broken tags have real revenue impact
- Build and maintain QA processes to validate implementations pre- and post-launch
- Create and maintain tagging documentation, implementation guides, and training materials for marketing stakeholders
Data Quality, Reporting & Analytics Enablement
- Partner with the Analytics team to ensure GA4 and BigQuery data pipelines produce clean, reliable marketing attribution data
- Support multi-touch attribution modeling by ensuring consistent event naming conventions and parameter structures across brands
- Configure and maintain GA4 BigQuery export; collaborate with data engineering on downstream data quality
- Identify and resolve data discrepancies between ad platform reporting and analytics reporting
What We're Looking For
Required
- 5+ years of hands-on experience in digital analytics engineering, marketing technology, or tagging/implementation roles
- Deep expertise in Google Tag Manager - custom HTML tags, data layer architecture, server-side GTM, workspaces, versioning
- Demonstrated GA4 implementation experience including event schemas, custom dimensions, Measurement Protocol, and BigQuery export
- Hands-on experience with SA360 Floodlight tag architecture and conversion tracking
- Direct experience with Freshpaint or an equivalent PHI-safe customer data platform (Paubox, mParticle HIPAA configuration, or similar)
- Working knowledge of HIPAA requirements as applied to digital marketing pixels and ad platform data sharing
- Experience supporting multi-brand or multi-property digital environments with distinct tagging needs
- Strong JavaScript proficiency for custom tag scripting and debugging
- Proven ability to work directly with fast-moving marketing teams and translate business requirements into technical implementations quickly
- Experience with QA methodologies: browser DevTools, Omnibug, Tag Assistant Enterprise, Charles Proxy
Preferred
- Experience at a DSO, healthcare system, or multi-location retail healthcare brand
- Familiarity with server-side tagging and Google Cloud Run / Cloud Functions for GTM server container hosting
- Experience with Invoca or call tracking platforms and integrating call data into the measurement layer
- Exposure to BigQuery and dbt for downstream marketing data quality validation
- CAPI implementation experience (Meta, Google, TikTok)
- Familiarity with TCPA consent frameworks and their intersection with digital tracking consent management platforms (OneTrust, Usercentrics)
Why TAG
- Work on a portfolio of nationally recognized healthcare brands - Aspen Dental, ClearChoice, WellNow, Chapter, and Lovet - at real scale
- Operate at the intersection of healthcare, marketing, and technology at a company that is actively investing in both AI and digital infrastructure
- Collaborative, mission-driven culture: we put patients first in every technology decision
- Named a 2026 Built In Best Large Place to Work in Chicago and a Top Workplaces winner for Culture & Professional Development
- Competitive salary, comprehensive benefits, and hybrid flexibility from our Fulton Market, Chicago headquarters
- This role is onsite 4 days/week in our Chicago office (Fulton Market District)
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
- Salary: $129-150k