Senior Specialist - Software Engineering

Futran Tech Solutions Pvt.

Hartford, CT

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JOB DETAILS

SKILLS

Analysis Skills, Application Programming Interface (API), Best Practices, Campaigns, Cloud Computing, Communication Skills, Consulting, Continuous Improvement, Cross-Functional, Customer Relations, Customer/Client Research, Customer/Consumer Behavior, Data Management, Data Modeling, Data Quality, Data Sets, Database Extract Transform and Load (ETL), Develop and Maintain Customers, Engagement Marketing, Industry/Trade Analysis, MCP - Microsoft Certified Professional, Maintain Compliance, Market Segmentation, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Objectives, Marketing Strategy, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Privacy Regulations, Reporting Dashboards, SQL (Structured Query Language), Sales, Salesforce.com, Software Engineering, Training/Teaching, Writing Skills

LOCATION

Hartford, CT

POSTED

Today

Job Title: Salesforce Data Cloud Professional

Hiring Location's: Hartford, CT / Atlanta, GA / St Paul, MN (Hybrid 2-3 Days)

Experience: 9+ Years and Above

Job Summary:

We are seeking an experienced Salesforce Data Cloud professional to join our team The ideal candidate will have a deep understanding of Salesforce Marketing Cloud SFMC or Pardot or Marketing Cloud Personalization with a focus on data management customer segmentation and analytics within the Salesforce Data Cloud environment This role will involve designing and implementing data solutions that drive customer engagement optimize marketing efforts and enhance data driven decision making

Key Responsibilities

1 Salesforce Data Cloud Implementation Lead the deployment and configuration of Salesforce Data Cloud ensuring seamless integration with existing Salesforce Marketing Cloud Pardot or any other platforms

2 Data Management Integration Oversee the collection cleansing and management of customer data from various sources ensuring data accuracy consistency and accessibility within Salesforce Data Cloud

3 Customer Segmentation Personalization Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys

4 Analytics Reporting Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics customer behaviours and campaign effectiveness

5 Data Governance Compliance Ensure adherence to data governance policies including data privacy regulations like GDPR and CCPA within Salesforce Data Cloud and related marketing platforms

6 Cross-Functional Collaboration Work closely with marketing sales and IT teams to align data strategies with business objectives and drive marketing automation initiatives

7 Continuous Improvement Stay up to date with Salesforce product updates best practices and industry trends to continuously enhance the organizations use of Salesforce Data Cloud

8 Training Support Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud ensuring they can effectively leverage data for their initiatives

Required Skills Qualifications

1 Experience 10 years of hands-on experience in Salesforce Marketing Cloud SFMC or Pardot or MCP or any other Leading Marketing Automation Platform with a strong focus on data management and customer analytics

2 Salesforce Data Cloud Expertise Proven experience with Salesforce Data Cloud Customer Data Platform including its implementation configuration and optimization

3 Technical Skills Proficiency in SQL data modelling and data integration techniques Experience with APIs and ETL processes is a plus

4 Analytical Mindset Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies

5 Communication Excellent verbal and written communication skills with the ability to convey technical concepts to nontechnical stakeholders

Nice to Have

1 Experience in Snowflake and MDM system

2 Experience in Enterprise Integration Patterns with API ETL logic implementation

3 Certification Salesforce Marketing Cloud Consultant Salesforce Pardot Consultant or Salesforce Data Cloud certifications are highly desirable

About the Company

Futran Tech Solutions Pvt.

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