Senior Strategic Sourcing Manager, Marketing

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

In the role of Senior Strategic Sourcing Manager, Marketing, you will report to the Sr. Director, Strategic Sourcing.

We are considering applicants for Los Angeles, CA.

This expert individual-contributor role owns the supplier strategy, sourcing operating model, and commercial playbooks for Crunchyroll's Marketing category across paid media, agencies, creative production, events and experiential, influencer, public relations and communications, theatrical and title marketing, regional marketing, and marketing operations. You will work on significant and unique issues where supplier decisions require evaluation of intangibles such as brand impact, campaign timing, creative quality, audience reach, usage rights, production risk, regional nuance, and commercial leverage. You will exercise independent judgment in sourcing methods, negotiation strategies, evaluation criteria, and stakeholder decision paths, with results that may impact how the Marketing function buys, governs, and measures supplier performance. Success in the first year will include a Marketing category strategy, preferred supplier and consolidation roadmap, agency and production governance playbooks, and a leadership-facing cadence for renewal, performance, and commercial decision-making.

Core Areas of Responsibility

• Own the function-wide Marketing category strategy, including supplier segmentation, spend baselining, agency and production roster planning, consolidation opportunities, risk areas, and sourcing roadmaps tied to current and future Marketing initiatives.
• Lead complex sourcing, pitch/RFx processes, supplier selection, and commercial negotiations across paid media, agency retainers and project SOWs, creative/content production, events and experiential, public relations, influencer/talent, regional marketing, and campaign support.
• Create formal networks across Growth Marketing, Brand & Community, Creative Marketing, Events, Theatrical, regional Marketing teams, Finance, Legal, and Accounts Payable to bring decision makers together and move complex work through ambiguity.
• Serve as a Marketing sourcing subject-matter expert, advising senior stakeholders on supplier strategy, cost drivers, negotiation strategy, governance tradeoffs, risk, and category implications that affect multiple teams.
• Build and institutionalize Marketing supplier governance, including preferred supplier lists, rate cards, agency fee models, production bid standards, SOW templates, insertion-order discipline, usage-rights considerations, performance metrics, and supplier business reviews.
• Reduce supplier fragmentation and administrative drag by setting standards for repeatable buying motions, improving purchase-order and contract discipline, and creating adoption paths that protect campaign speed while improving value and risk management.

About You

We get excited about candidates, like you, because...

• You have 8+ years of strategic sourcing, category management, procurement, agency management, or vendor-management experience, including deep expertise across multiple Marketing categories.
• You are recognized as a subject-matter expert in Marketing sourcing, agency management, supplier strategy, or commercial governance, with the ability to bring networks of stakeholders together to get complex work done.
• You have negotiated complex Marketing agreements across agencies, paid media, creative production, events and experiential, public relations, influencer/talent, campaign localization, regional marketing services, or other IP/content-driven supplier areas.
• You understand Marketing commercial models, including agency retainers, project-based SOWs, media buying structures, production cost drivers, usage rights, rate cards, talent or influencer terms, performance-based supplier management, and regional campaign execution needs.
• You can use conceptual thinking and data analysis to evaluate ambiguous supplier situations, define evaluation criteria, identify practical consolidation opportunities, and translate findings into sourcing plans that senior Marketing leaders will adopt.
• You have worked directly with senior Marketing, Creative, Growth, Brand, Events, Finance, Legal, and regional stakeholders, and you can calibrate sourcing governance to campaign speed, business urgency, risk, and long-term supplier strategy.
• You bring entertainment, streaming, gaming, consumer media, agency, or other IP/content-driven brand experience; global or regional campaign experience is preferred.
• You have a bachelor's degree or equivalent practical experience.

About the Team

The Strategic Sourcing team is building category ownership across Crunchyroll's highest-priority supplier areas, including Marketing, Technology, and Operations/Localization. The team partners across the business to improve supplier strategy, contract discipline, purchase-order coverage, renewal readiness, supplier performance, and commercial value without slowing business execution. This role will serve as the senior Marketing sourcing expert and will create the cross-functional networks, playbooks, and operating cadences needed for a large, fragmented, high-visibility supplier portfolio.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account HSA program.
• Health care and dependent care FSA.
• 401(k) plan, with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and some of our offices are pet friendly.

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$159,200 - $198,990 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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