Senior US Marketing Co-Ordinator

Location: Hybrid - New Jersey / New York Region (Ideally located within approximately 60-70 miles of Point Pleasant, NJ)

Department: Marketing

Do you have experience delivering commercially focused marketing campaigns across B2B and B2C channels, with the ability to drive brand growth, engage customers and support sales performance across the USA and LATAM?

Do you want the chance to work with award-winning, globally recognised brands such as Disney, Harry Potter, Netflix, Minecraft and many more?

If so, we want you to join our Marketing Team and become part of our journey.

This is an exciting opportunity for an experienced marketing professional to join a growing global business, taking ownership of marketing activity across the USA and LATAM regions whilst working with some of the world's most recognisable brands.

Want to know more? Just read on!

Who are Paladone & WeCool?

Paladone is an award-winning global wholesale giftware company, creating innovative lifestyle products that put a smile on customers' faces worldwide. Alongside our own branded ranges, we work with some of the world's most recognisable licences, including Disney, Harry Potter, Marvel and DC Comics.

In recognition of our continued growth, culture and international success, Paladone was proud to be named Employer of the Year and International Business of the Year at the UK Sussex Business Awards.

WeCool Toys is a global designer and manufacturer of dynamic toys, crafts and compounds, managing end-to-end production, packaging and distribution. As part of Paladone Group Holdings, WeCool plays a key role in our international growth strategy.

The opportunity:

We are looking for a talented and driven Senior Marketing Specialist to join our Global Marketing Team. The role reports to the Head of Global Marketing.

You will take ownership of marketing activity across the USA and LATAM regions, supporting both the Paladone and WeCool brands. Working closely with Sales, eCommerce, retailers, distributors, licensors and agency partners, you'll help deliver marketing initiatives that drive brand awareness, customer engagement and commercial growth.

This role would suit someone who enjoys taking initiative, managing their own projects and making things happen. You'll have the opportunity to own regional marketing activity whilst remaining hands-on across campaigns, content, social media, PR, digital marketing and promotional activations.

Operating in a hybrid capacity, we're ideally looking for someone based within approximately 60-70 miles of Point Pleasant, New Jersey, with candidates located between New Jersey and New York particularly well suited to the role.

The position also offers the opportunity to attend key industry events and trade shows, including New York Toy Fair, Sweet Suite and other major industry showcases, helping to build relationships and increase brand visibility across the region.

What are key duties of the role?

      Coordinate and deliver marketing activity across the USA and LATAM regions, ensuring campaigns are executed effectively and on time.

      Manage and measure external marketing and PR vendors ensuring that activity is aligned with Paladone WeCool commercial ambition, content is shared across appropriate channels, and ROI is tracked & reported on.

      Work closely with Sales and eCommerce teams to support product launches, promotions and commercial objectives.

      Manage marketing activity calendars and support influencer marketing campaigns in partnership with external agencies.

      Coordinate email marketing campaigns, maintaining customer lists and supporting targeted communications to both B2B and B2C audiences.

      Assist with PR, trade media and content initiatives to increase brand awareness and support new product launches.

      Help deliver retailer, distributor and licensor marketing activations across the region.

      Support website content updates and work with agency partners to improve digital performance.

      Build positive working relationships with retailers, distributors, licensors and external marketing partners.

      Monitor campaign performance and prepare regular reports, sharing insights and recommendations with the wider team.

      Conduct market and competitor research to help identify trends, opportunities and areas for growth.

      Manage multiple marketing projects simultaneously, ensuring deadlines, approvals and key deliverables are achieved.

      Maintain accurate marketing plans, calendars and project updates to support effective team collaboration.

      Work in collaboration with the Lead Commercial marketing & events coordinator to support the planning, organisation and execution of all Trade Shows & Events for Paladone & WeCool Toys in the Americas region (attendance at certain events may be required)

What we need you to bring to the team:

      Proven marketing experience across B2B and/or B2C environments, with experience delivering multi-channel marketing campaigns.

      Experience supporting product launches, promotional campaigns or brand-building initiatives.

      Strong understanding of social media platforms, email marketing and digital marketing channels.

      Experience working with external agencies, suppliers or business partners would be advantageous.

      Ability to manage multiple projects and priorities while maintaining strong attention to detail.

      Confidence using data and campaign insights to measure performance and identify opportunities for improvement.

      Strong communication and relationship-building skills, with the confidence to work collaboratively across teams and with external partners.

      A proactive approach with the ability to take ownership of tasks, work independently and see projects through to completion.

      Comfortable working in a fast-paced environment where priorities can change and new opportunities arise.

      Good working knowledge of Microsoft Office and marketing platforms, CMS systems or analytics tools.

      A genuine passion for marketing, brands and consumer products.

      Experience within the toy, gift, licensing or FMCG sectors would be advantageous but is not essential.

      Marketing degree or professional qualification desirable.

What we will offer in return: 

In alignment with US state-by-state regulations, specific benefit details may vary by location; however, our broader US benefits suite includes support for work-life balance, financial wellbeing, health and medical wellbeing, and personal development.

Employees enjoy access to flexible working practices, financial incentives and discounts, comprehensive health and medical wellbeing programs, mental wellbeing resources, and employee care initiatives designed to support overall wellness.

We recognise and celebrate great work through both formal and informal reward programs, and we offer learning and development opportunities to help you strengthen your skills and progress your career.

If you want to work somewhere that values creativity, collaboration, innovation, and continuous improvement, this could be the perfect fit.

What is next?

If you are ready to join the Paladone team then click apply and submit your Resume, Covering letter . We aim to respond to all applicants within 10 working days.