Senior UX Researcher, YouTube Shopping Ads, AdsTube

Senior UX Researcher, YouTube Shopping Ads, AdsTube - Google Careers

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Senior UX Researcher, YouTube Shopping Ads, AdsTube

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corporate_fareYouTubeplaceNew York, NY, USA; Mountain View, CA, USA

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Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA.

Minimum qualifications:

• Bachelor"s degree or equivalent practical experience.

• 6 years of experience of experience in an applied research setting (e.g., product or academic), or similar.

• Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies).

• Experience conducting user experience research with business or advertiser users.

Preferred qualifications:

• Master"s degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or a related field.

• 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above).

• 3 years of experience managing projects, and working in a large, matrixed organization.

• Experience leading strategic research efforts and integrating user research into product designs and design practices.

• Experience engaging with quantitative stakeholders and understanding quantitative findings and materials.

About the job

At Google, we "Focus on the user and all else will follow." As a User Experience Researcher (UXR), you make this possible. You will join our multi-disciplinary UX team, collaborating with Engineering and Product Management, to gather insights and create industry-leading products.

You'll play a critical role in helping your team understand user needs and will drive impact at all stages of product development, ensuring products are useful, usable, and helpful. You will explore user behaviors and motivations by conducting primary research, including: field studies, interviews, diary studies, ethnography, surveys, usability testing, and logs analysis. You will also grow within a supportive UXR community offering mentorship, regular meetups, and exclusive internal tools.

As a UX Researcher in YouTube Ads UX, you will lead strategic research across two core pillars: AdsTube and Shopping Ads. You will be instrumental in defining how we optimize the health and mechanics of the AdsTube ecosystem while simultaneously shaping the B2B tools, workflows, and platforms that enable advertisers to successfully scale their shoppable commerce experiences on YouTube.

In this role, you will be an investigator with a keen business sense. You don"t just study users. You understand how businesses operate, how they make investment decisions, and how to measure the value of a product in a commercial ecosystem. You possess a mastery of qualitative and quantitative methodologies, a growth mindset, and a passion for aligning creator motivations with sustainable business goals.

This role will be working with team members from Zurich and Bangalore.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $159000 - $231000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Address assumptions and the status quo by identifying critical knowledge gaps in the Creator Ads ecosystem.
• Represent creator needs to UX, Product Management, and Engineering, ensuring product decisions account for the economic realities and growth goals of professional creators.
• Develop a comprehensive research roadmap that prioritizes the most urgent business questions, choosing the right mix of methods (e.g., ethnography, diary studies, or survey data) to deliver memorable, executive-ready insights.
• Use qualitative insights to navigate complex product trade-offs, balancing user friction with business viability in a fast-paced, high-stakes environment.
• Partner with data science and product marketing to triangulate "what" creators are doing with "why" they are doing it, turning research into a shared business advantage.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google"s Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google"s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

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