Senior Vice President & Chief Marketing and Communications Officer

Key Responsibilities:

• Develops and executes comprehensive communication and marketing strategies that align with WellSpan's business objectives and drives measurable results.
• Leads the brand management efforts to ensure a strong, consistent brand identity across all marketing and communication materials and channels.
• Ensures the creation and distribution of compelling content for various platforms, including digital, print, social media and events.
• Develops and executes strategic public relations strategies to build reputation, including media relations strategy, awards strategy press, community sponsorship strategy, and crisis communication.
• Collaborates with cross-functional teams to ensure cohesive and effective communication strategies.
• Develops data driven approaches; monitors and analyzes market trends, competitor activities, and customer insights to inform decisions.
• Understands the business, industry, and external environment, and advocates internally to ensure that organizational actions match intention and message.
• Serves as a vocal and trusted counselor to executive team.
• Provides leadership and mentorship to the marketing and communications team, fostering a culture of creativity, innovation and excellence in execution.
• Establishes and maintains relationships with key stakeholders, including customers, partners, and industry influencers.
• Excels as thinker, writer, speaker, listener, and team leader.
• Develop budget(s) for the department and allocate funds within budget(s) to accomplish objectives.
• Develop relationships with community agencies, groups and professional affiliations as appropriate.
• Provide outstanding service to all customers; foster teamwork; and practice fiscal responsibility through improvement and innovation.