SEO Analyst

SEO Analyst

Position at Everyday Health - Consumer Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our missionis to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group's world-class brands. The Opportunity We are seeking a skilled SEO Analyst with 4 to 5 years of experience to join our dynamic team. Leverage your expertise in SEO strategy, on-page and off-page techniques, and CMS (Content Management Systems) to optimize our sites to improve rankings and drive targeted traffic. You must be good at managing CMS (using WordPress/Joomla etc. or in house CMS tools) and editing pages/content.

Key Responsibilities:

• Work with CMS (Content Management Systems) to build and update web pages, ensuring content is properly optimized for SEO.
• Create on-page elements, including meta tags, headers, and internal linking, to improve search engine ranking and user experience.
• Implement effective off-page SEO strategies, including link-building and outreach to enhance domain authority.
• Conduct comprehensive keyword research, identifying opportunities and trends to improve site visibility and rankings.
• Using Google Analytics to regularly monitor, analyze, and report on key performance metrics, including keyword rankings, traffic growth, and ROI, providing insights for continuous optimization. Use of Excel with a beginner to intermediate proficiency is a must.
• Conduct SEO audits to identify and resolve technical issues affecting site performance (such as broken links, site speed, mobile optimization, and crawlability).
• Stay updated with the latest SEO trends, algorithm changes, and health industry news to implement best practices and maintain competitive advantage.
• Collaborate with the content team to create SEO-friendly content, ensuring it aligns with search intent, keyword targets, and best practices.
• Expertise/experience in health based content/websites would be an added advantage.

Job Qualifications:

• Minimum 4 years of hands-on experience in SEO, preferably with a focus on the health or healthcare industry.
• Experience working with popular CMS platforms (WordPress, Joomla, Drupal, etc.), including editing and optimizing web content.
• Intermediate to advanced knowledge of HTML/CSS to assist with web editing and content optimization.
• Strong working knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
• Proven ability to conduct keyword research and competitive analysis using SEO tools like SEMRush Ahrefs, GSC, Google Keyword Planner etc.
• Experience in technical SEO, including understanding of site speed, mobile responsiveness, and structured data.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and ability to collaborate on multiple projects.

Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.